Recognising the growing trend of pub operators diversifying into the accommodation sector, a renowned Manchester brewer has taken a significant step.
Joseph Holt, a 175-year-old family-owned brewery, has launched a hotels division to address the increasing demand for hotel rooms. The venture unites several pubs with existing accommodations under a single brand.
Expanding Horizons
Joseph Holt, a Manchester-based brewer, is tapping into the growing demand for pub accommodations with a newly established hotels division. This move aligns with a broader trend of pub operators branching into the hotel sector to cater to budget-conscious travellers.
Andrew Kershaw, director of the Hotels by Holts, stated that many of their pubs already had rooms, and the new venture brings them under a unified brand. He emphasised the unique, personalised experience their pubs offer which attracts travellers.
Refurbishments and Upgrades
With this new initiative, Joseph Holt has embarked on refurbishing several establishments. This includes notable sites like the Angel in Knutsford, which has rooms themed around the brewing process.
The investments extend to upgrading a former Premier Inn next to the popular Cat and Lion pub in Stretton, now known as the Cat and Lion Country Pub and Hotel.
Catering to Diverse Needs
Pubs with hotel rooms have become increasingly popular.
Travellers are drawn to locations offering both comfort and a community feel. Andrew Kershaw noted the various reasons people choose their hotels, from business trips to holiday breaks.
Guests appreciate the convenience and atmosphere provided by staying close to the pub, Kershaw added.
Market Trends
A recent report by a hotel industry publication highlighted that 41% of pub operators plan to add hotel rooms within the next year.
This trend reflects a strategic shift to meet the evolving needs of modern travellers, who seek budget-friendly yet personalised experiences.
Strategic Branding and Expansion
Under the Hotels by Holts brand, Joseph Holt is working to create an independent yet connected identity for its hotels.
This development benefits from the historic and high-quality reputation of the Joseph Holt name while operating as a distinct entity.
The initiative includes a separate branding, dedicated social media presence, and more, which aims to provide a seamless and unique customer experience.
Community Integration
Joseph Holt’s pubs have always been a part of the communities they serve.
This sense of belonging is extended to the hotel division, ensuring guests feel at home.
Future Prospects
Joseph Holt’s venture into the hotel sector is a promising one.
In summary, Joseph Holt’s entry into the hotel market reflects a broader industry shift.
By offering a unique and personalised stay, they cater to a diverse range of travellers while leveraging their established reputation. The move signifies the potential and growing trend of integrating pub and hotel experiences.