A renowned brewer has taken a decisive step into the hospitality sector to cater to the increasing demand for affordable, comfortable accommodations.
This move reflects a growing trend among pub operators who are expanding their services to include hotel rooms, marrying the traditional pub experience with modern lodging comforts.
New Hotels Subsidiary
A family-owned brewery based in Manchester has announced the creation of a new hotels subsidiary. The aim is to unify its existing pub-room accommodations under a single brand, providing a more cohesive offering.
According to the Hotels by Holts director, several pubs already had rooms, but they are now all coming under this new banner.
Responding to Market Changes
The hospitality market is evolving. Budget-conscious travellers are increasingly seeking personalised experiences.
Pubs offer a unique blend of local charm and comfort that larger hotels cannot match.
This initiative aims to satisfy that demand while maintaining the essence of traditional pubs.
Upgrading Existing Establishments
As part of this initiative, significant investments are being made.
The Angel in Knutsford has been refurbished, with rooms themed around the brewing process.
Other examples include the Norfolk Arms and the Black Dog, all receiving upgrades to enhance their appeal.
Country Hotel Expansion
The company is also upgrading its first country hotel.
Located next to a popular pub, this former Premier Inn has been rebranded as the Cat and Lion Country Pub and Hotel. This establishment now boasts 29 rooms, making it the largest in the Hotels by Holts group.
Market Trends
A recent report highlights that 41% of pub operators plan to add hotel rooms within the next year.
This trend shows a clear shift towards multifunctional hospitality venues.
Breweries expanding into hotels are tapping into a growing market need, providing both convenience and a unique guest experience.
Customer Experience
Guests stay for various reasons, from business trips to leisure breaks.
The appeal lies in the combination of location, atmosphere, and the pub experience.
This new venture aims to offer all these perks under a unified, branded experience.
Independent Yet Connected
Despite being a new entity, Hotels by Holts benefits from the legacy and quality associated with the brewery.
The new brand will have its own identity, social media presence, and more. This ensures that the hotels maintain a distinct persona while leveraging the brewery’s history and recognition.
The move to launch a hotels division demonstrates the brewery’s adaptability and responsiveness to market needs.
By combining traditional pub elements with modern, comfortable accommodations, they aim to offer a unique and appealing experience for all types of travellers.
