Kitchen and bathroom retailer Wren has selected Manchester agency Brazen to handle its PR activities. This includes consumer and corporate PR, social media strategy, and influencer campaigns.
Amy Clayden, Wren’s Chief Marketing Officer, highlighted the agency’s creative approach and proven track record in retail as key factors in their decision.
Brazen Takes the Reins
The Manchester-based PR agency, Brazen, has been appointed by Wren, a leading kitchen and bathroom retailer. Their role encompasses managing consumer and corporate PR, along with social media strategy and influencer activities.
A Creative Approach
Amy Clayden, Chief Marketing Officer at Wren, shared her excitement about the collaboration: “We were impressed by Brazen’s creative approach to engaging our customers and generating measurable results.” Brazen’s expertise in retail aligns well with Wren’s goals, particularly in enhancing customer acquisition.
Strategic Objectives
One of Brazen’s primary tasks will be to amplify Wren’s market presence and drive customer engagement. This includes enhancing the brand reputation both domestically and internationally. Brazen will devise campaigns and set strategies for in-market activation.
Expanding Operations
Wren currently operates 111 showrooms across the country. The new partnership aims to increase brand visibility and customer interaction in these locations. Additionally, as Wren expands its operations in the US, Brazen will play a crucial role in this international growth.
Engaging Customers
Another focus area will be social media strategy and influencer activity. Generating measurable results through creative campaigns will be key in this endeavour. The integration across various channels will support and lift the entire marketing mix for Wren.
Role of Brazen
Brazen’s experience in retail and their creative approach were significant factors in Wren’s decision. The potential for enhancing Wren’s market position through strategic PR efforts was a compelling aspect of their pitch.
The agency’s role will also include setting up strategies for in-market activation, focusing on both the UK and US markets. Brazen’s work is expected to help Wren grow and maintain its leading market position.
International Reach
Brazen will not only focus on the UK market but will also have a hand in Wren’s international operations, particularly in the US.
This international aspect of the campaign will involve adapting strategies to fit different market dynamics and consumer behaviours.
The goal is to replicate Wren’s UK success in the US through strategic PR and innovative marketing approaches.
Campaign Development
Brazen is tasked with devising multifaceted campaigns to meet Wren’s strategic objectives. These campaigns will focus on customer acquisition and brand enhancement.
Brazen’s expertise in working across channels will play a role in developing these campaigns. They aim to create a cohesive marketing mix that aligns with Wren’s overarching goals.
Social Media Strategy
Social media strategy is another critical area of focus for Brazen. Effective social media campaigns will be essential for driving customer engagement and amplifying brand presence.
The use of influencers and engaging content aims to generate measurable results. This approach will help to lift Wren’s entire marketing mix.
Influencer Activity
Influencer activities will form a significant part of Brazen’s strategy for Wren. Partnerships with influencers are expected to enhance brand visibility and customer engagement.
The goal is to create a buzz around Wren’s products and services, driving both online and in-store traffic.
Through innovative campaigns and social media strategies, Brazen aims to position Wren at the forefront of the market.
Future Prospects
As Brazen begins its work, the future looks promising for Wren. The collaboration aims to strengthen Wren’s market position and drive growth both domestically and internationally.
Through strategic PR efforts, social media strategies, and influencer partnerships, Brazen will help Wren achieve its business objectives.
Conclusion
The appointment of Brazen marks a significant step for Wren in its PR and marketing journey. With the right strategies and creative approaches, Wren aims to continue its market dominance and expand its reach.
The appointment of Brazen as Wren’s PR agency signifies a strategic move that aligns with the retailer’s growth aspirations. With a focus on creative engagement and measurable results, Brazen is set to play a crucial role in expanding Wren’s market presence both in the UK and internationally. The collaboration promises innovative campaigns and impactful influencer activities, ensuring Wren maintains its leading position in the industry.
