In a strategic move, Brainlabs is relocating its headquarters to Old Street to adapt to its fast-paced growth.
The company’s new 12,000 square-foot office will position it at the heart of London’s tech scene, featuring state-of-the-art facilities.
Brainlabs has rapidly expanded, necessitating a move to larger premises. Located in Old Street, their new office spans 12,000 square feet, complete with modern amenities like a rooftop terrace and running tracks. This relocation signifies Brainlabs’ strategic positioning within London’s robust tech ecosystem.
Founded in 2012, Brainlabs has distinguished itself through its scientific approach to marketing. The agency utilises innovative technology to enhance ad campaigns, attracting notable clients such as TSB and Deliveroo. This methodological innovation has been central to Brainlabs’ swift expansion.
Dan Gilbert, the CEO and a former Google executive, attributes Brainlabs’ success to the freedom given to employees. “We’ve expanded incredibly fast because every employee here is given the freedom to truly develop themselves,” he remarks.
Gilbert emphasises the importance of hiring adaptable employees, stating, “Advertising has evolved too fast for most people to keep up, that’s why I’ve only hired people that are capable of continually adapting.”
Brainlabs has gained recognition as a leading company, being named the fastest-growing in the UK by the Financial Times, and the fourth in Europe. This accolade underlines the firm’s impact in the digital marketing arena.
Awards such as the Agency of the Year at the 2016 Masters of Marketing Awards further highlight Brainlabs’ industry influence, emphasising their expertise in paid media campaigns.
The potential for continued growth looks bright, with the company projecting an annual turnover of £12m this year, showcasing its strong financial trajectory.
Under the leadership of COO Sophie Newton, Brainlabs is committed to gender equality. Newton’s pioneering ‘Gender Pay Gap Tax’ initiative has succeeded in bridging the salary disparity between genders.
Further HR initiatives target unconscious bias, striving to create a more inclusive workplace. The company’s dedication to diversity is evident in their proactive approaches.
Brainlabs fosters a culture where employees are encouraged to develop unique skill sets. The agency’s approach to hiring focuses less on typical marketing backgrounds and more on adaptability and innovation.
Such an inclusive environment has not only attracted talent but also ensures staff retention, as employees thrive in a space where learning and growth are paramount.
By moving to Old Street, Brainlabs is strategically placed amidst London’s burgeoning tech hub. This location offers proximity to other innovative firms and resources.
The new office not only accommodates more employees but also enhances collaboration, thanks to its open-plan design and modern amenities.
Brainlabs’ move signifies a commitment to maintaining its competitive edge in the digital marketing sector. As they settle into their new headquarters, opportunities for growth and innovation appear promising.
Brainlabs’ strategic relocation to Old Street marks a significant milestone in its journey of growth and innovation.
The company’s forward-thinking approach and commitment to equality and development continue to set it apart as an industry leader.