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Blair and Adelman Aim to Revolutionise Apprenticeships with $4M Funding

Blair and Adelman Aim to Revolutionise Apprenticeships with 4M Funding

Tech innovators Euan Blair and Sophie Adelman have set an ambitious goal: to engage 10,000 apprentices. Their venture, WhiteHat, has already gained traction through partnerships with top-tier companies.

Following a successful $4 million funding round, Blair and Adelman plan to expand their apprenticeship model beyond London. They aim to transform how young people enter tech and professional sectors, emphasizing skills over traditional degrees.

Blair and Adelman, who spearhead the apprenticeship initiative WhiteHat, have garnered attention by targeting school-leavers for their innovative programme. Since its inception in 2016, WhiteHat has placed over 550 apprentices and envisions dramatically increasing this number in the coming years.

The focus is on ensuring thoughtful expansion, with Blair emphasizing the significance of strategic planning in scaling their operations effectively.

Adelman highlights the need to replicate the university experience, creating a strong community and offering mentorship to apprentices, thus making it a viable alternative.

While concerned about Brexit’s implications, Blair and Adelman see it as a catalyst for change within the employment sector.

This holistic approach is set to reposition apprenticeships as not only an educational choice but a lifestyle change.

Industry leaders have commended Blair and Adelman for their foresight and commitment. The ability to tap into technology and skill-based learning is praised.

Blair and Adelman are not merely offering an educational alternative; they are pioneering a shift in workforce development strategies. Their work could set a new standard across sectors.


Blair and Adelman’s initiative stands to significantly impact the apprenticeship landscape. Their focus on skills, backed by robust funding, could redefine educational and career pathways.

As they expand beyond Greater London, their strategic approach may well lead to a fundamental shift in how apprenticeships are perceived and valued.

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