International childcare services provider Partou has embarked on a pivotal collaboration with the renowned digital marketing agency, Black Lab Digital.
- Partou, grappling with fragmented marketing efforts, sought Black Lab for their industry expertise and seamless strategy execution.
- The partnership has already shown results, with new ad campaigns and a cohesive digital marketing strategy in place.
- Black Lab’s quick response to challenges and transparent communication have been crucial for Partou’s digital transformation.
- Future plans include automation of data flows and expansion of marketing budgets to support growth in 2025.
Partou, an international childcare services provider, found itself at a digital crossroads, with fragmented marketing efforts managed by various suppliers. To address this, Partou has partnered with Leeds-based digital marketing agency, Black Lab Digital, renowned for delivering clear and effective strategies.
Recognised for their transparent communication and deep industry knowledge, Black Lab was chosen to replace Partou’s disjointed marketing approach with a cohesive, data-driven strategy. This collaboration aims to sharpen the focus on child enrolment and staff recruitment, setting clear performance metrics and ensuring market responsiveness.
Black Lab’s capacity to establish key performance indicators (KPIs) and adapt quickly to industry changes resonated with Partou. The chemistry between the teams has laid a strong foundation for this collaboration. Black Lab Director, James Starkey, emphasised the need for a robust yet flexible plan to deliver immediate and long-term results.
During the early stages of this partnership, an unexpected challenge arose when Partou’s previous suppliers unexpectedly stopped their advertisements. Black Lab swiftly launched new campaigns, restoring Partou’s online presence and demonstrating agile responsiveness.
In the initial months, Black Lab has facilitated several quick wins for Partou, notably through the rapid deployment of new ad campaigns and refined tracking systems. This transition from multiple suppliers to a unified digital strategy marks a significant shift towards a more strategically aligned marketing approach.
Looking to the future, Black Lab aims to enhance the systems and strategies implemented in 2024, focusing on automating data processes and testing new platforms. The agency intends to expand budgets and push innovation in digital marketing, aligning with Partou’s vision for growth in 2025.
The strategic partnership between Partou and Black Lab Digital marks a significant step in enhancing Partou’s digital presence and marketing efficiency.