A Birmingham-based public relations agency, Rewired, has been appointed by Cewe UK as its retained consultancy after a competitive selection process. Cewe UK, part of the multinational Cewe Group, operates from its production facility in Warwick, offering a variety of photo-finishing products.
This appointment comes during a period of expansion for Jewellery Quarter-based Rewired, which has seen significant growth across various sectors such as retail, leisure, hospitality, education, financial, and professional services. The agency’s client portfolio includes notable names like The Entertainer, Mondelez International, Unity Trust Bank, and Fieldfisher.
Steve Manfield, Marketing Director at Cewe UK, stated, ‘We were really impressed by Rewired’s approach to our PR brief, which brought to life our aspirations to build awareness and consideration for our wide range of products. We look forward to working closely with the team as we continue to build the Cewe brand across the UK.’
Ruth Pipkin, Managing Director at Rewired, expressed enthusiasm about the collaboration, noting, ‘Cewe is synonymous with preserving memories and celebrating some of life’s most important milestones, which makes it a real privilege to have the opportunity to drive forward PR for the brand across the UK. We’re excited to work alongside the team to deliver a full calendar of consumer-focused activity as well as strategic campaigns designed to support its business ambitions.’
Cewe UK, part of a group that spans over 20 countries with international headquarters in Germany, offers a wide array of photo-finishing products, including the award-winning Cewe Photobook, wall art, calendars, and various gifts. The company’s choice of Rewired as its PR agency underscores its commitment to enhancing its brand presence within the UK market.
The partnership between Rewired and Cewe UK marks a significant step in Cewe UK’s strategic efforts to enhance its brand visibility and engage with a broader range of consumers across the country. Both parties are poised to leverage this collaboration to drive forward their respective business objectives.