Digital advertising innovator Bidooh is set to transform the Eastern European advertising landscape with its bold plan to launch 3,000 facial recognition billboards.
With established partnerships in the Czech Republic and Romania, the Manchester-based company is leveraging blockchain technology to ensure precision and transparency in digital advertising.
Expansion into Eastern Europe
The Manchester-based digital advertising firm, Bidooh, is making significant strides in Eastern Europe with a plan to deploy 3,000 facial recognition billboards. This strategic expansion involves partnering with two firms in the Czech Republic and Romania, regions that are quickly embracing advanced technologies. The current contracts cover roughly 300 screens, laying the groundwork for a broader rollout.
As Eastern Europe experiences a surge in shopping mall developments, there is a growing demand for innovative advertising solutions. Bidooh’s blockchain-based platform caters precisely to this need, offering real-time, verifiable advertising data that is attractive to businesses eager to capitalise on emerging tech trends.
Success in the United Kingdom
Bidooh’s journey towards international expansion has been significantly bolstered by its initial success in the UK. Operating 16 screens across strategic locations such as Manchester Deansgate and Nottingham, the company has demonstrated the viability and appeal of its digital billboard technology.
The UK Test Network was essential in proving the effectiveness of Bidooh’s platform, which now serves as a robust template for its global ambitions. This success story provides a strong foundation for further growth, inspiring confidence in Bidooh’s capability to replicate such achievements elsewhere.
Technological Advancements
Bidooh’s use of blockchain technology is a key element of its offering, ensuring transparency and accuracy in advertising data. This technologically advanced approach not only enhances data security but also boosts advertiser trust, as it allows real-time access to campaign metrics.
With blockchain at its core, Bidooh sets itself apart by providing advertisers the ability to track and verify the performance and reach of their ads, creating a genuinely interactive advertising experience. Such features are particularly appealing in today’s fast-paced digital landscape, where real-time data access is increasingly important.
Partnerships and Contracts
The contracts secured in the Czech Republic and Romania enhance Bidooh’s position in the European market, demonstrating the flexibility and adaptability of its business model. These partnerships are crucial in establishing a regional footprint and facilitating further technological integration.
Co-founder and CEO Abdul Alim emphasised the global appeal of Bidooh’s offerings, highlighting the importance of adapting to customer needs. Such strategic partnerships not only expand the company’s reach but also underline its commitment to innovation and customer satisfaction.
Decentralised Digital Billboard Network
Bidooh is on a mission to create a decentralised digital billboard network, granting publishers immediate access to a global selection of screens. This network promises to revolutionise the digital advertising industry by offering unparalleled screen access and advertising opportunities.
Through decentralisation, Bidooh empowers advertisers and publishers to tap into a vast network of billboards, thereby maximising exposure and engagement. Such a comprehensive approach reflects Bidooh’s forward-thinking vision and commitment to reshaping the future of digital advertising.
Regional Focus and Global Ambitions
Eastern Europe serves as a pivotal region in Bidooh’s expansion strategy, with countries such as Bosnia and Herzegovina already witnessing the benefits of its technology. The 27 operational screens in this area are a testament to Bidooh’s effective rollout plan.
Abdul Alim’s vision for Bidooh is not limited to Europe. He envisions a global presence, with Eastern Europe serving as a stepping stone for further international ventures. This ambition is driven by a strong belief in the universal appeal and scalability of their platform.
Bidooh’s ambitious expansion into Eastern Europe is a testament to its success and innovative capabilities.
By capitalising on blockchain technology and strategic partnerships, Bidooh is poised to redefine the future of digital advertising across the globe.