Manchester-based tech firm Bidooh has clinched a contract to expand its digital advertising platform across 10,000 screens in South Korea.
This significant venture, pursued in collaboration with DBDB Labs, highlights Bidooh’s innovative technology and its strategic vision to broaden their global footprint.
Bidooh, an advertising technology innovator, has entered into a groundbreaking agreement with full-service media agency DBDB Labs to roll out its cutting-edge digital billboard platform in South Korea. Spanning over a three-year period, this expansion will see 10,000 screens brought into operation. 2,000 existing screens will be upgraded with Bidooh’s proprietary technology, while 8,000 new screens will be deployed.
The screens are strategically positioned in high-traffic areas such as shopping centres, corporate offices, and book stores, ensuring maximum visibility and impact. This innovative deployment sets a new benchmark in digital advertising linked with advanced data analytics.
Blockchain integration into Bidooh’s platform offers advertisers unmatched levels of transparency, critical in today’s digital age where trust is paramount. This deployment across South Korea further validates the efficacy of their innovative approach.
DBDB Labs CEO, Che Min Jang, remarked on the platform’s ability to transform out-of-home advertising by enhancing delivery speed and ensuring transparency. This transformation places Bidooh at the forefront of the advertising sector.
The company plans to achieve this growth by both purchasing new screens and engaging in licence agreements with regional partners. This dual approach ensures a robust and adaptable network of screens.
The company’s rapid international expansion reflects its strong market position and ambition to transform outdoor advertising globally.
This focus on innovation and collaboration positions Bidooh as a future leader in the digital advertising realm.
Bidooh’s ambitious expansion in South Korea underscores its innovative capabilities and strategic intent to reshape digital advertising.
The successful collaboration with DBDB Labs marks a pivotal move in establishing Bidooh as a significant player on the global stage, enhancing their reputation for technological excellence.