Bidooh, formerly known as Offer Moments, is transforming the landscape of out-of-home advertising. By integrating facial analytics and decentralised blockchain technology, it enables precise targeting and transparency.
This evolution marks a significant milestone in offline marketing, providing advertisers with control and clarity over their campaigns. Such advancements suggest a promising future for Bidooh in the global advertising sector.
At the heart of Bidooh’s pioneering approach is the utilisation of facial analytics to tailor advertisements to specific audiences. This technology, previously reserved for online platforms, now makes its mark in the physical world. By assessing demographic information like age and gender, Bidooh offers personalised ad content, enhancing relevance and engagement among viewers.
The technology intelligently focuses on the dominant demographic profile in crowded environments. Test sites like the Odeon cinema in Manchester showcase these capabilities, effectively tuning adverts to the prevalent audience group, ensuring relevance and boosting interaction.
Furthermore, blockchain decentralisation allows seamless ad deployment via web or mobile apps. This democratizes access to digital billboards, giving small businesses the power to join the advertising revolution.
The company’s ICO initiative offers a novel opportunity for investors. By investing in Bidooh tokens, advertisers gain significant cost benefits, presenting an attractive alternative to traditional fiat transactions.
Recognition from platforms like the Duke of York’s Pitch@Palace underlines Bidooh’s innovation. Such accolades increase visibility and bolster the company’s status in competitive markets.
CEO Abdul Alim’s reflections point to a missed opportunity by not starting with blockchain from inception, yet their pioneering spirit in the present moment is palpable.
Bidooh’s transformative endeavours in the out-of-home advertising arena suggest a robust future, merging technology with marketing in unprecedented ways. The company’s success lies in its ability to marry transparency, precision, and innovation — elements essential for redefining industry standards.
Bidooh exemplifies forward-thinking strategy in the advertising industry, combining cutting-edge technology with a transparent business model. The company is well-positioned to reshape how advertisers reach audiences, paving the way for more intelligent and efficient marketing strategies.
The integration of blockchain highlights Bidooh’s commitment to innovation and industry leadership, promising a more agile and adaptable future for advertisers worldwide.