Betfred and BOXXER forge a significant partnership enhancing the boxing scene.
- BOXXER, a major boxing promoter, has partnered with Betfred, a leading bookmaker.
- Betfred branding to feature prominently in BOXXER events, starting this Saturday.
- Partnership includes digital and social media content activations.
- BOXXER sees this alliance as a synergistic collaboration with roots in Greater Manchester.
Betfred, one of the United Kingdom’s largest independent bookmakers, has entered into a landmark partnership with BOXXER, a globally recognised boxing promotion company. This collaboration is poised to bring significant changes to the presentation of BOXXER’s boxing events, integrating Betfred’s branding comprehensively. Founded in 1967 by Fred Done, Betfred boasts a substantial presence with 1,350 betting shops alongside a robust online platform.
BOXXER, established in 2018, rapidly ascended to prominence as a premier boxing promotion entity. It exclusively provides boxing content to Sky Sports, capturing audiences in the UK, Ireland, and over 150 territories globally, with NBC partnerships extending its reach into the USA. The company’s roster includes some of the sport’s eminent fighters, setting a high standard of quality and competitiveness in the boxing world.
The partnership’s execution involves extensive Betfred branding at BOXXER events. This includes distinctive presence on the centre ring, ropes, and other strategic locations, coupled with MC mentions during live broadcasts. A highlight of each event is the ‘Betfred Fight of the Night’, promising enhanced viewer engagement.
Betfred will not only focus on in-event branding but will also be actively involved in the pre-event promotional landscape. This involves digital presence and physical visibility at press conferences, open workouts, and weigh-ins. The collaborative effort promises a robust digital activation strategy, leveraging video betting previews, editorial features, co-branded content, and odds-centric visual elements.
The inaugural event marking this partnership will take place at the Copper Box Arena in London, where Adam Azim, a promising boxing talent, will face Ohara Davies in a much-anticipated clash. This event paves the way for Betfred’s renewed presence in boxing, establishing a long-term association with the sport while enriching the BOXXER event experience.
This partnership marks a new chapter in boxing promotions, promising enriched viewer experiences and stronger brand synergies.
