The group behind the Belling and Stoves brands has reappointed Umpf, a Leeds agency, following a competitive pitch process.
Umpf, alongside The Right Agency, had previously worked with Glen Dimplex Home Appliances for over a decade until 2020. The reappointment signals a renewed collaboration, with Umpf tasked with managing an always-on consumer press office, creative campaigns, as well as social media and influencer outreach. Meanwhile, The Right Agency will handle the trade PR account.
Steve Dickson, Head of Marketing & Innovation at Glen Dimplex Home Appliances, stated, ‘Belling and Stoves are reputable, heritage cooking appliance names, and both Umpf and The Right Agency know the brands’ histories and key messages. Most importantly, they understood our brief and the direction we want to take for the future.’
Adrian Johnson, Founder and Managing Director at Umpf, expressed enthusiasm about the renewed partnership, noting, ‘It’s great to be back. We’ve been involved with the Belling and Stoves brands for well over a decade, notching up some significant campaign successes and widespread media coverage with our partners at The Right Agency. We’re excited about this next chapter working with two much-loved home appliance brands.’
The collaboration is set to leverage the extensive experience of both agencies, aiming to enhance the presence and reach of the Belling and Stoves brands through strategic communication initiatives.