Swizzels has launched an innovative new campaign featuring their limited edition Squeletons, drawing inspiration from the cult classic film, Beetlejuice.
In collaboration with One Agency, Swizzels has crafted a spine-chilling advertisement that promises to captivate audiences with its nostalgic and eerie appeal.
The Eerie Inspiration
Swizzels have launched a captivating new campaign featuring their limited edition Squeletons, inspired by the much-loved cult classic film, Beetlejuice. The campaign promises a delightful blend of nostalgia and excitement for both long-time fans of the film and those new to the franchise.
The creative minds at *One Agency* saw an exciting opportunity to leverage the impending release of *Tim Burton’s* highly anticipated sequel to create this spine-tingling campaign. By aligning the product launch with the movie release, they have cleverly tapped into the film’s loyal fanbase, ensuring the campaign’s resonance and reach.
Crafting the Frightening Narrative
The 30-second animated advertisement is a testament to the meticulous planning and exceptional creativity of the campaign team. The narrative unfolds eerily, setting the perfect Halloween mood:
The advertisement is more than just a straightforward promotion; it’s a mini-story where the Squeletons’ character mimics the mischievous Beetlejuice. *Scrumptious Sweets*, the brand’s existing product line, plays the naïve and curious character who inadvertently summons the Squeletons, much like the iconic sequences in the original Beetlejuice film.
Creation and Development
The journey from concept to final output involved intricate collaboration within One Agency. The campaign required extensive storyboard planning, ensuring every frame captured the spooky essence of the idea.
The packaging design, illustrations, and 3D effects were all handled in-house, showcasing the agency’s robust capabilities. Additionally, professional voice actors were brought in to ensure the audial component matched the high visual standards. This seamless integration of multiple creative disciplines highlights the agency’s holistic approach to campaign development.
Voiceover scripts were written internally and tested rigorously to maintain consistency and impact. Selecting the right voice actors was crucial, and the final audio underwent thorough testing by an external audio engineer to achieve the perfect eerie tonality.
Marketing and Promotions
Supporting the primary advertising effort is a comprehensive nationwide marketing campaign. This multifaceted approach includes a special influencer event on Friday 13th September, digital outdoor advertising, and in-store promotions.
To maximise the reach, the advertisement is airing for six weeks during the trailers of Beetlejuice Beetlejuice in Pearl and Dean venues. Additionally, it will also be featured for two weeks on ITVX from October 17th 2024.
The timing of these advertisements ensures maximum exposure, coinciding with the period audiences are most likely to be receptive to the Halloween-themed promotion.
The Perfect Cinema Snack
Squeletons, with their flavours of strawberry, sour apple, and orange, offer a tempting treat for cinema-goers. Packaged in black and white stripes, these foam sweets are designed to catch the eye and evoke the classic Beetlejuice aesthetic.
The clever design enhances the spooky feel. These sweets are not only visually appealing but also align perfectly with the Halloween season, making them an ideal snack for movie enthusiasts.
Swizzels has effectively managed to combine marketing with a product that provides an immersive experience for both the taste buds and the imagination.
Audience Reception
The public’s response to the Squeletons and the associated campaign has been overwhelmingly positive. Social media platforms are abuzz with excitement, with fans of the film and the sweets sharing their experiences and feedback.
Influencer marketing plays a significant role in this campaign, leveraging personalities who have a strong connection with both the movie and Halloween festivities. This strategic move ensures that the campaign reaches the right audience.
Overall, the blend of nostalgia, clever marketing, and a high-quality product has ensured that this campaign resonates well with its intended demographic.
Final Thoughts
Swizzels and One Agency have successfully created a campaign that balances creativity and market savvy. By cleverly tying the product launch with a major film release, they have ensured a wide reach and strong appeal.
The Squeletons campaign is a prime example of how effective storytelling, creative design, and strategic marketing can come together to create a memorable consumer experience.
Swizzels’ Squeletons campaign is a testament to the power of creative marketing and strategic partnerships.
By linking the product launch with a beloved film, they have created a campaign that is both engaging and unforgettable.
