Barclays has made the decision to suspend its sponsorship of several major festivals following a wave of artist protests.
These protests were primarily in response to Barclays’ ties with arms companies that have dealings with Israel.
Artists’ Protests and Withdrawals
Several artists, including country singer CMAT and metal band Ithaca, have pulled out of scheduled performances this summer due to Barclays’ investment ties with arms companies trading with Israel.
In reaction to these withdrawals, Live Nation announced that Barclays would step back from its festival sponsorships after discussions with these artists.
A Five-Year Deal Cut Short
Barclays had initially signed a five-year sponsorship deal with Live Nation in 2023. However, the suspension reportedly does not cover the full duration of the contract.
This move follows a larger trend of artistic protest against Barclays, spurred by accusations of its investments in arms companies involved with Israel amid the ongoing conflict in Gaza.
Reactions from Bands and Artists
Artists like Lankum, set to perform at Latitude, praised the decision on Instagram, noting the collective effort from bands, artists, and fans.
Over 100 artists had previously boycotted Barclays at Brighton’s Great Escape Festival in May, citing similar reasons.
The protest group Bands Boycott Barclays celebrated the suspension as a victory, condemning Barclays for their involvement with arms companies.
Barclays’ Response and Justification
A Barclays spokesperson confirmed the suspension and assured that festival ticket holders would not be affected. They emphasised that the bank had agreed to suspend participation in the remaining Live Nation festivals in 2024.
Despite the protests, Barclays reiterated its commitment to the defence sector as crucial for national security.
The bank has previously stated that it provides financial services rather than direct investments in defence companies, asserting that decisions on arms embargoes should be made by governments.
Impact on Festivals and Performances
Several bands, including Pest Control, Speed, Scowl, Zulu, and Ithaca, withdrew from this weekend’s Download festival.
Irish singer CMAT withdrew from Latitude, citing her unwillingness to associate her music with violence.
Comedians Joanne McNally and Sophie Duker also pulled out, with Duker emphasising her commitment to avoiding complicity in violence.
Artists Stand Firm on Principles
Grace Campbell and Alexandra Haddow, both comedians, cancelled their performances. Haddow stated she could not “in good conscience take the fee.”
Pest Control highlighted their refusal to sacrifice their principles for personal gain, while Ithaca called for festival organisers to consider more carefully who they accept funding from.
Broader Trend and Public Reaction
This decision is part of a broader trend of public and artistic protest against corporate practices perceived to be unethical or linked to violence.
Barclays’ decision to suspend its sponsorship underscores the growing influence of artist and public protests.
As artists and fans continue to push for ethical practices, corporations may face increasing pressure to align their actions with these values.