As the festive season approaches, the rush to secure perfect presents amplifies. This frenzy is a fertile ground for online scammers. Barclay’s latest report highlights the public’s vulnerability amidst the increased pressure to shop online. This calls for a renewed focus on digital security during holiday shopping.
Barclays’ recent study reveals a worrying trend amongst shoppers where two-thirds of parents are prepared to use unfamiliar websites to secure this year’s must-have toys. Notably, the Lego Star Wars BB8 heads the list of in-demand gifts. This desperation to find desired gifts can make individuals more susceptible to scams, highlighting the need for consumers to be vigilant and cautious.
A vast majority, nearly 69% of UK residents, express feeling the strain of holiday shopping. As consumers look for the perfect gift, the urgency often results in ‘panic buying’, leading them to websites they normally wouldn’t consider. This behaviour substantially increases the risk posed by cybercriminals, eager to exploit these well-intentioned individuals.
More than a quarter of previous scam victims experienced deceit during the Christmas season. Alarmingly, many were shopping for others when scammed, suggesting a preoccupation with finding the perfect gift over verifying website authenticity. High-risk purchases often involve clothing, electronics, and digital content, which are popular choices during the festive period.
Interestingly, clothing tops the list of goods associated with scams, followed by electronics. As these items dominate holiday wish lists, the intersection of high demand and consumer vulnerability presents lucrative opportunities for fraudsters. Shoppers are urged to maintain a high level of scrutiny when purchasing these items.
A notable finding is that people are three times more likely to worry about overspending than potential scams. Despite the financial risks involved, the lure of a good deal is often too tempting, resulting in many reverting to less secure purchasing methods.
Despite the ease of shopping online, buyers must not overlook the importance of digital security. Quick, impulsive buying decisions can lead to regret, especially when those decisions facilitate scams. Verifying each site’s authenticity and sticking to familiar e-commerce platforms is advised.
Barclays’ report serves as a wake-up call for shoppers to prioritise digital security while navigating the festive buying frenzy. By fostering awareness and promoting safe online practices, individuals can protect themselves from scams, ensuring a joyful and secure holiday shopping experience.