BANC launches new websites for Holts Auto’s three brands, Prestone, Simoniz, and Redex.
- BANC’s project involved creating individual sites for Prestone, Simoniz, and Redex, improving brand visibility.
- The new designs featured a smart search function for enhanced user experience.
- Product pages are modelled on e-commerce sites, integrating the ChannelSight API.
- Chris Balme highlights the project as a reflection of BANC’s creativity and technical expertise.
BANC has introduced a series of bespoke websites for Holts Auto and its associated brands: Prestone, Simoniz, and Redex. By separating the identities of these brands onto distinct domains, BANC has significantly improved their individual visibility and branding potential.
Previously, all brand sites were aggregated under a single Holts Auto domain, an arrangement that impeded brand exposure. BANC identified this issue and strategically moved each brand to its own domain, thereby providing tailored solutions for the distinct brand identities and business requirements.
The newly designed websites come equipped with a smart search function that enables users to effortlessly access products, guides, and learning resources. This development promises not only a more streamlined search experience but also a robust engagement with brand content.
Product pages on the new websites have been designed to mimic e-commerce platforms. Although Holts Auto does not sell products directly from these sites, the integration of the ChannelSight API ensures users can easily find stockists like Tesco, Halfords, Euro Car Parts, and Amazon. This thoughtful design improves user navigation and accessibility to core products.
Chris Balme, production lead at BANC, expressed pride in the completed project, attributing its success to the diligent work, innovative ideas, and technical acumen of the BANC team. He acknowledged the long-standing relationship with Holts Auto as a testament to the trust placed in BANC’s ability to deliver substantial projects.
The collaboration between BANC and Holts Auto exemplifies the transformative impact of strategic web development on brand growth and visibility.