In a significant move, the 135-year-old confectionary giant Bahlsen has appointed a Manchester-based agency for its media planning and buying needs.
This development marks a strategic effort to strengthen Bahlsen’s market presence, especially with the launch of their PiCK UP! campaign. It will leverage diverse media platforms to achieve this goal.
Bahlsen’s New Campaign Launch
Bahlsen, the 135-year-old global confectionary giant, has chosen a Manchester agency for its media planning and buying needs.
The campaign will focus on launching PiCK UP! It will use ITVX, YouTube, and Social platforms. An out-of-home (OOH) special build in Manchester will also be included, supported by sampling that started on July 29, 2024.
The move aims to strengthen Bahlsen’s market presence and boost its brand visibility.
Brazil Street Agency’s Success
Brazil Street Ltd has had a highly successful year. They now represent Travel Supermarket, Solmar Villas, and Stockport Grammar School.
The agency has also acquired new premises. They’ve maintained a perfect client retention record. This shows their strong performance and dedication to their clients.
Strategic Campaigns and Collaborations
Holly Hall, head of strategy at Brazil Street, expressed excitement about launching the PiCK UP! campaign. She mentioned that it is a smart, integrated campaign based on shopper data.
Brazil Street is working closely with Circana to support this campaign. This collaborative approach aims to ensure the campaign’s success.
The agency’s strategic planning and use of data highlight their expertise and forward-thinking approach.
Client Experience with Brazil Street
Michelle Green, UK marketing manager for Bahlsen, praised Brazil Street’s teamwork. She described the collaboration as seamless, thought-provoking, and highly collaborative.
She appreciated Brazil Street’s combination of experience in technical AV and strategic planning.
The agency’s personal approach was highlighted as vital to the successful working relationship.
Brazil Street brought passion, critical thinking, and knowledge to the PiCK UP! campaign.
Media Channels and Platforms
The PiCK UP! campaign will be multi-faceted. It includes TV, online, and social media components.
ITVX, YouTube, and other social media platforms will play significant roles.
This diversified approach aims to reach a broad audience and maximise impact.
Out-of-Home Advertising
A special build in Manchester will be part of the campaign. This will include eye-catching advertising installations in key locations.
The out-of-home (OOH) advertising will be supported by sampling activities.
These efforts aim to create a memorable brand experience for consumers in Manchester.
Future Prospects
Brazil Street is not just focusing on the present campaign. They have plans for 2025 as well.
Holly Hall hinted at exciting developments for the coming year.
This forward-looking approach shows the agency’s commitment to continuous growth and innovation.
Bahlsen’s Marketing Strategy
Bahlsen’s decision to work with Brazil Street reflects their strategic marketing goals.
The confectionary giant aims to leverage the agency’s expertise to boost its brand in the UK market.
This strategic partnership is expected to yield significant benefits for both parties.
Brand Ambassador Potential
The success of the PiCK UP! campaign could lead to further collaborations.
There is even a suggestion of needing a brand ambassador for Bahlsen’s Choco Leibniz in the future.
Such developments could open new opportunities for brand growth and engagement.
The appointment of Brazil Street for Bahlsen’s PiCK UP! campaign highlights Brazil Street’s proven expertise and innovative approach.
Their strategic use of diverse media channels and data-driven insights ensures a dynamic and engaging campaign. This partnership signifies a robust step in Bahlsen’s efforts to enhance its brand visibility and market reach in the UK.
With future plans already being hinted at, this collaboration sets the stage for continued achievements and potential growth.