Avon UK has announced an exciting addition to their team: Dragons’ Den star Sara Davies. Appointed as Chief Inspiration Officer, Davies aims to empower women entrepreneurs.
Sara Davies, known for her entrepreneurial flair, will lead masterclasses and mentoring sessions. This role will help Avon Representatives tackle business challenges effectively.
Sara Davies’ New Role at Avon
Renowned Dragons’ Den investor, Sara Davies, has been appointed as Avon UK’s Chief Inspiration Officer. This role is a strategic move by Avon to bolster efforts in supporting women entrepreneurs.
Davies will be hosting masterclasses and mentoring sessions aimed at providing Avon Representatives with the necessary tools and inspiration to succeed in their business ventures.
Challenges for Women Entrepreneurs
Avon’s recent research highlights significant obstacles faced by British women when starting their own businesses. Nearly a third of women struggle with accessing finance, knowing where to begin, and lacking confidence.
The study also reveals that 33% of women feel the business landscape favours men, and 23% believe they have fewer opportunities compared to men.
Impact of Mentorship
Davies is enthusiastic about her new role. She stated, “I am thrilled to join Avon UK and work with both budding and existing Avon Reps who have the hunger to build and run their own business, on their own terms.”
Davies’ masterclasses have already shown positive results, leading to an 18% growth in sales for those who attended.
Her top tips for entrepreneurs include setting clear goals, doing thorough research, building a personal brand, and using their support network effectively.
Avon’s Legacy of Empowerment
For over 137 years, Avon has provided tools and resources to help women build successful businesses. This long-standing tradition aligns with their mission to foster positive change for women.
Avon’s Representatives enjoy the flexibility to earn on their own terms, and many become leaders who recruit and support their own teams.
Sara Davies’ Entrepreneurial Journey
Sara Davies is not only a successful investor but also the founder of Crafter’s Companion. Her journey into the business world began with overcoming barriers similar to those many women face today.
As the youngest female investor on Dragons’ Den, Davies brings a wealth of experience and passion for supporting women in business. Her involvement with Avon underscores this commitment.
Flexible Work Opportunities
Davies acknowledges that the world of work has changed significantly. She points out that the rigid 9-5 schedule is difficult for many, especially mums.
Avon offers a flexible work model that allows women to work at their convenience, creating a better work-life balance and unlocking entrepreneurial potential.
Testimonials and Evidence
Tracey Powers, UK Sales Director at Avon, emphasises the need for more support for women in business. She states, “We need to do more to help women overcome the barriers they often face when starting their own businesses.”
The Economic Impact
Encouraging women into entrepreneurship not only benefits the individuals but also boosts the economy. Davies believes that unlocking the potential of women across the country would significantly enhance economic growth.
Sara Davies’ appointment as Avon UK’s Chief Inspiration Officer marks a significant step towards empowering women entrepreneurs.
Avon’s continued efforts, coupled with Davies’ expertise and passion, are set to inspire and equip many women to overcome business challenges and succeed.