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Automotive tech firm opens Yorkshire base

automotive tech firm opens yorkshire base business manchester

An automotive technology firm has launched a new office in Leeds, marking its first Northern base.

This expansion aims to improve the company’s sales and customer service operations across the North and Midlands.

New Leeds Office for Automotive Tech Firm

An automotive technology firm has recently launched its inaugural base in the North, setting up a new office in Leeds. The organisation, originally based in Exeter, is known for its sales lead management system tailored for the automotive sector.

The Leeds office is expected to enhance the company’s sales and customer service capabilities throughout the North and Midlands. This marks the company’s first expansion outside its established Exeter headquarters.

Leeds: A Growing Digital Hub

“Leeds is a fast-growing digital hub and is home to many leading names in the automotive sector,” stated the firm’s managing director. The new hub’s strategic location will bolster the organisation’s ability to serve a broader client base across the UK.

The presence in Leeds aims to make customer servicing more efficient while assisting the sales team in their operations. This move highlights the city’s increasing importance as a centre for digital innovation.

Enhanced Services and Workforce Expansion

The firm’s software is designed to assist automotive dealer groups, manufacturers, and independent retailers in maximising their sales performance through improved lead management and customer communication.

Based at Exeter Science Park, the company also has plans to double its workforce by creating 20 new jobs. These positions will span across customer service, data analysis, and digital functions, reflecting the company’s commitment to growth and innovation.

This development is indicative of the firm’s ongoing efforts to evolve and enhance its service offerings in the competitive automotive technology landscape.

The Impact on Sales and Customer Service

By establishing the new base, the firm aims to improve its customer service and sales operations. The Leeds office is strategically positioned to provide robust support to clients in the North and Midlands regions.

Enhanced customer service and operational efficiency will likely lead to better client relations and increased sales outcomes. The firm’s focus remains on delivering high-value solutions to its diverse clientele.

Strategic Positioning and Future Prospects

The strategic positioning of the new office is expected to yield significant benefits for the firm’s operations.

With this expansion, the organisation is well-poised to capture a larger market share and strengthen its presence across the UK. The focus on digital innovation and customer-centric services underscores the firm’s forward-thinking approach.

Future prospects look promising as the firm continues to invest in its workforce and technological capabilities. This Northern base marks a pivotal step in the company’s broader strategic plan.

Commitment to Technological Advancement

The firm’s commitment to technological advancement is evident in its continuous enhancements to its software solutions.

The new office will act as a catalyst for collaboration and innovation, propelling the company’s capabilities in sales lead management and customer communication. The expansion signifies a critical milestone in the company’s growth trajectory.


The opening of the Leeds office represents a significant milestone for the automotive tech firm.

With strategic positioning and a focus on innovation, the company is well-placed for future growth and success.

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