Ash TV has recently gained a significant financial boost, securing £200,000 from Northern Powerhouse Investment Fund to enhance its capabilities.
This pivotal moment enables the Hull-based company to recruit additional tech talent and further develop its cutting-edge platform, marking another milestone in its growth journey.
The progressive video advertising company Ash TV has successfully secured £200,000 in additional funding. This financial boost originates from NPIF – Mercia Equity Finance, under the broader Northern Powerhouse Investment Fund. The investment will aid Ash TV in further enhancing its innovative video advertising platform and hiring more developers. The fresh funds build upon an initial investment received last year, evidencing growing confidence from the finance community in Ash TV’s disruptive potential.
As one of the 2016 Northern Tech Awards winners, Ash TV has established itself significantly in the tech community. With operations spreading across several international locations, including Hull, Germany, and the Netherlands, the company’s ambitions are palpable. The appointment of Richard Gregory as the chairman earlier this year reflects a strategic alignment towards steering the company towards further growth and international presence.
The rapid growth and the onboarding of new clients monthly highlight Ash TV’s robust market penetration strategy. The latest funding will further support these strategies, enabling the company to scale up operations and refine its technology to serve a wider audience base more effectively.
According to Simon Crabtree, investment manager with Mercia Fund Managers, Ash TV’s platform has a unique edge in streaming video ads efficiently to mobile devices. This has led to tangible sales benefits and improved advertiser engagement. Crabtree anticipates further enhancements to the platform’s offerings, leveraging the fresh funds for scalability and capacity expansion.
The legal advisory team played a crucial role in negotiating terms that would best support Ash TV’s vision, reinforcing the company’s standing in the technology sector and paving the way for its continued success.
By expanding their team and increasing platform capabilities, Ash TV not only fosters cultural growth but also provides a boost to the local economy. The company’s commitment to evolving its platform and exploring new technological pathways signifies its readiness to continue its pioneering journey.
The continuous investment in Ash TV highlights a commitment to innovation within the mobile advertising industry. With a strong foundation and strategic direction, Ash TV is poised to redefine advertising dynamics further and solidify its leadership position in the marketplace.
Ash TV’s successful funding round not only accelerates its growth trajectory but also cements its role as a leader in innovative digital advertising solutions.
The combination of strategic investments and industry recognition positions Ash TV to influence the future of mobile advertising significantly.