Arsenal Football Club’s recent investment in the eCommerce start-up, I Like That, marks a pivotal moment for fans. This strategic move is aimed at enhancing the overall fan experience.
The club’s commitment to innovation through the Arsenal Innovation Lab showcases its dedication to integrating cutting-edge technology into its operations.
Arsenal’s Strategic Investment
Arsenal Football Club has taken a significant step by investing in a promising eCommerce start-up, I Like That. This investment aligns with the club’s objective to explore innovative ways to enhance fan engagement and experiences.
Through the Arsenal Innovation Lab, launched in September 2017, the club has been actively identifying start-ups that offer new and ground-breaking fan experiences. This initiative showcases Arsenal’s commitment to adopting modern technology and integrating it into the fan experience.
I Like That’s Unique Offering
I Like That stands out by providing secure and seamless e-commerce solutions within sports content. This ensures that fans can conveniently make purchases without navigating away from their current page. For instance, a fan can click on an image of their favourite player on Arsenal’s website and buy their shirt instantly.
The London-based start-up, founded by Sam Mohammadi, was one of six organisations selected from over 250 applicants to participate in Arsenal’s Innovation Lab last year. This selection highlights the high calibre and potential of I Like That’s technology.
Comments from Key Figures
Simon Lilley, Arsenal’s Retail Director, expressed his enthusiasm by stating, “I am very excited to welcome I Like That to the Arsenal Innovation Lab family.” He emphasised the quality of start-ups from the 2018 programme and the potential of I Like That to improve the fan experience.
Sam Mohammadi, founder of I Like That, shared his optimism, “We look forward to working with Arsenal to help us nurture and realise the potential of our technology.” These statements reflect a shared vision between the club and the start-up to leverage technology for enhanced fan engagement.
James Cooper, Creative Director at Betaworks in New York, also commented, “I Like That is an innovative way to deliver fresh e-commerce. I have seen this technology developing first-hand in our studio.” His insights underline the innovative nature of the technology developed by I Like That.
The Impact on Fan Experience
The integration of I Like That’s technology into Arsenal’s platform promises to revolutionise how fans interact with the club’s online content. This seamless e-commerce solution allows fans to engage deeply with content and make purchases without interruption.
This level of integration not only boosts convenience but also enhances the overall fan experience. Fans can now focus on enjoying the content without the hassle of navigating away to make a purchase.
Global Reach and Potential
The Arsenal Innovation Lab attracted over 250 applicants from around the world, demonstrating the global interest in collaborating with the club. This wide reach has allowed Arsenal to tap into cutting-edge technologies and bring them to their fans.
The collaboration with I Like That reflects Arsenal’s strategy to stay ahead in the competitive landscape of football clubs. By integrating top-tier technology, Arsenal ensures it remains a leader in offering innovative fan experiences.
Future Prospects
The continued collaboration between Arsenal and I Like That holds significant potential for future developments. Both parties are keen to explore further innovations that can enhance fan engagement and satisfaction.
This partnership sets a precedent for other football clubs to follow, illustrating the importance of investing in technology to stay relevant and competitive. Arsenal’s proactive approach in embracing new technologies will likely inspire similar initiatives across the sports industry.
Arsenal’s investment in I Like That demonstrates its forward-thinking approach and commitment to improving the fan experience.
This collaboration is poised to bring about significant enhancements in how fans interact with the club’s online content.