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Apple Delays AI Feature Rollout in Europe, Blaming EU Regulations

apple delays ai feature rollout in europe blaming eu regulations business manchester

Apple has announced a delay in the rollout of its new AI features in Europe. This postponement has been attributed to regulatory challenges posed by the European Union.

The decision means that European users will have to wait until 2025 to access these advanced functionalities. Among the delayed features are Phone Mirroring and SharePlay Screen Sharing enhancements.

Regulatory Hurdles and Concerns

Apple cites the EU’s Digital Markets Act (DMA) as the reason for the delay. The company argues that the act’s interoperability requirements could compromise its devices’ security and privacy.

Specific Features Affected

The features affected include Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence. These were initially set to be available in the US this autumn and in Europe by next year.

Apple’s Standpoint

Apple’s concerns have been contested by EU officials. However, the company remains firm in its stance.

European Commission’s Response

The commission’s stance reflects a broader effort to enforce digital regulations uniformly across the region. Ensuring all companies abide by the rules is a priority.

Features Introduced at Developer Conference

These features will be available on select devices, such as iPhone 15 Pro, iPhone 15 Pro Max, and newer iPad and Mac models.

CEO Tim Cook’s Assurance

Apple reiterated its commitment to privacy and working with the EU to find a safe rollout solution.

User Impact and Future Steps

The company is actively collaborating with the European Commission. They aim to resolve the issue without compromising user safety.

Conclusion

As discussions continue between Apple and the EU, European users eagerly await the integration of these advanced features in 2025.


The journey to bring AI advancements to Europe underlines the challenges faced by global tech companies. Compliance and innovation must go hand in hand to ensure user trust.

While the delay is a setback, it also opens a dialogue on balancing regulation and technological progress. Apple’s commitment to privacy remains at the forefront of this conversation.

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