The CEO of the online retail giant has decided to resign from his position with immediate effect. Steve Caunce, after over a decade with the company, steps down to re-balance his lifestyle.
John Roberts, AO World’s founder, will be stepping back into the CEO role, a position he previously held until February 2017.
Steve Caunce’s Departure
Steve Caunce’s departure from AO World was abrupt but carefully considered. Recognised as a key member of the management team for over thirteen years, his involvement has been integral to AO World’s journey. Caunce will continue to contribute to the company on a part-time basis, advising John Roberts and the board.
John Roberts Returns as CEO
John Roberts, founder of AO World, is set to return as CEO. Previously stepping down to focus on innovation and development, Roberts is now back to steer the company into its next phase. “I am fully committed to the business and the execution of our focussed strategy,” said Roberts. “AO’s future is incredibly bright.”
AO World’s Growth and Achievements
Alongside revenue growth, Caunce has been pivotal in broadening AO’s product categories. This includes the acquisition of Mobile Phones Direct, further establishing the company’s footprint in the market.
Strengthening of Senior Management
The company’s senior management teams in both the UK and Europe have been professionalised and upgraded under Caunce’s leadership, positioning AO World well for the future.
Continued Involvement with AO World
Caunce’s ongoing involvement will provide valuable insights, aiding in the execution of the company’s strategy and ensuring a smooth transition.
Chairman Geoff Cooper’s Remarks
Cooper stated that Caunce’s work has laid a strong foundation for AO World’s future, ensuring the company is well-placed to deliver for its shareholders.
Looking Ahead
Roberts’ return is anticipated to bring renewed energy and focus, further driving AO World’s success in the competitive retail market.
A Smooth Transition
Both Roberts and Caunce have expressed their commitment to ensuring AO World continues to thrive during this period of change.
Steve Caunce’s decision to step down marks the end of a significant era for AO World. His contributions have laid a strong foundation for the company’s future.
John Roberts’ return as CEO promises a bright future for AO World, building on the foundations laid by Caunce.