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Animmersion’s Ambitious Growth Strategy for the Next Five Years

Animmersion s Ambitious Growth Strategy for the Next Five Years

Animmersion, renowned for its virtual reality innovations, is poised for significant growth. The company has unveiled a bold strategy to double its workforce and triple its turnover, reflecting its determination to expand its market presence.

Operating since 2006, Animmersion has established itself as a key player in providing digital media solutions. With the digital landscape evolving rapidly, the firm sees immense potential in scaling its operations to meet growing industry demands.

Vision for Expansion

Animmersion, a leader in virtual reality solutions, has announced an ambitious plan focused on significant growth over the next five years. The company’s strategy involves doubling its workforce and tripling its turnover, marking a robust approach to scaling its operations. This aggressive expansion is a testament to the increasing demand for digital media solutions.

Technological Advancements and Market Acceptance

Dominic Lusardi, the Managing Director, highlighted that the surge in technological advancements, particularly in the field of virtual reality, has resulted in a broader acceptance of digital media across various industries. This acceptance opens up a plethora of new opportunities for Animmersion to explore and exploit.

As digital media becomes an indispensable part of business operations, companies are increasingly seeking innovative solutions to stay competitive. Animmersion aims to leverage these technological advancements to deliver cutting-edge services to its clients.

Diverse Sector Engagement

The company’s operations span several industries including engineering, subsea, manufacturing, offshore, healthcare, automotive, and retail. This diversification not only broadens their market reach but also allows them to optimise resources across sectors.

Such diverse engagements enable Animmersion to apply its innovative digital solutions to a wide range of applications, thereby solidifying its position as a versatile player in the digital media landscape.

Engaging with multiple sectors brings about unique challenges and opportunities, requiring the company to continually adapt and evolve its offerings.

Operational Capacity and Workforce Expansion

Currently operating from Middlesbrough’s Boho One, Animmersion plans to expand its team from 18 to over 30 staff members by 2020. This expansion is a strategic move to enhance operational capacity and cater to the growing demands of their services.

The planned increase in workforce aligns with the company’s growth trajectory and will be crucial in maintaining high service quality as the business scales.

Financial Growth and Turnover Goals

The firm currently has a turnover of nearly £1 million. With the new growth strategy, it aims to increase this figure significantly, striving to triple its current turnover in five years.

This financial growth is indicative of Animmersion’s confidence in its strategic direction and its ability to capture larger market segments. Such ambitious financial goals reflect the company’s forward-thinking approach and commitment to its vision.

Achieving these financial targets will require meticulous planning and execution, as well as harnessing the full potential of their digital solutions.

Strategic Growth Initiatives

Animmersion’s growth strategy is underpinned by a focused approach to service development and market positioning. By tailoring its services to meet specific industry needs, the company aims to enhance its competitive edge.

The planned enhancements in service offerings are geared towards meeting the evolving requirements of their clientele, ensuring sustained business relevance and success. This strategic focus will aid Animmersion in capturing emerging market opportunities.


Animmersion’s forward-thinking approach positions it well for future success in the dynamic digital media landscape. The ambitious goals set for the next five years will be instrumental in significantly enhancing its market position.

By leveraging technological advancements and expanding its workforce, Animmersion is set to achieve remarkable growth, making it a formidable player in the virtual reality sector.

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