Analytics firm Purple has unveiled a new platform after a comprehensive 12-month rebuild.
The Greater Manchester-based company claims this launch positions them significantly ahead of their competitors.
Complete Platform Overhaul
Purple’s revamped platform signifies more than a simple update; it represents a complete rebuild from scratch. CEO Gavin Wheeldon emphasised that the platform integrates six years’ worth of learning with innovative ideas and technologies. This extensive transformation has greatly enhanced the platform’s look, navigation, depth of reporting, and speed.
Enhanced Data Segmentation
According to Wheeldon, insights from over 80 million unique visits have shown that enhanced analytics help businesses boost customer retention and increase expenditure.
Advanced Reporting Functionalities
Wheeldon remarked that analytics often lead to new questions, and the advanced platform is designed to help users find answers efficiently.
Clientele and Global Reach
These collaborations underscore the platform’s robust capabilities and its potential to accommodate large-scale operations.
Technological Advancements
The platform’s sophisticated technology and wide-ranging applications mark a significant advancement in the analytics domain.
Versatile Application
This versatility ensures that businesses can derive maximum value from their data, thereby enhancing their operational efficiency.
Market Leadership
The new capabilities reaffirm Purple’s leadership in the analytics market.
The introduction of Purple’s new platform marks a pivotal moment for the firm.
With substantial advancements in data segmentation and reporting, the platform promises significant benefits for users.