American Golf, headquartered in Warrington and supported by private equity firm Endless, has reported a significant rise in its market share and sales for the 2024 financial year.
The retailer has announced that its like-for-like sales surged by £1.4m, reaching a total of £80.6m between February and August 2024. This period also saw an incremental increase of £1.5m in overall sales, reflecting a positive trend in consumer demand for its products, particularly equipment, clubs, and footwear.
The company’s recent performance indicators have been particularly encouraging despite challenging conditions. A report from April indicated a turnover increase of £300,000, bringing the annual figure to £135.8m for the year ending in January 2024. Moreover, American Golf managed to cut its pre-tax losses by nearly half from £10.5m to £5.2m during the same period.
It is significant to note that the International Leisure Group, which owns brands including American Golf Trading, American Golf Leisure, and International Leisure Brands, is preparing to submit its financial statements for the year ending January 2024 to Companies House by the end of October. In the previous financial year, the group registered a turnover of £151.2m, a decrease from £166.8m, and reported a pre-tax loss of £9.8m compared to a pre-tax profit of £7.5m the year before.
Nigel Oddy, CEO of American Golf, commented on the company’s performance: “We are pleased with our performance despite the delayed start to the golf season, caused by the unusually wet weather.” He added, “Although it was a slow start to the financial year, we have seen strong results in recent months, and I am confident we will continue this growth for the remainder of the year.”
Oddy further emphasised the company’s strategic priorities: “I am particularly proud of the progress we’ve achieved in developing our retail stores and customer experience. This remains our biggest priority throughout 2024 and beyond.” He also underlined the importance of investing in new technology and bespoke services to maintain high standards of customer service, which he believes will sustain the brand’s strong market position for the rest of the year.
American Golf’s financial performance in 2024 has demonstrated resilience and strategic growth despite external challenges, laying a solid foundation for continued progress.
