Propaganda Brand Consultancy has successfully executed an ambitious rebrand and repositioning for a prominent leader in the alternative finance industry.
Through its comprehensive Brand Discovery consultative process, Propaganda identified opportunities to enhance the unique proposition of high-performance funding. The rebranding effort expands the company’s product offerings, ensuring clients can achieve growth and success.
The refreshed brand positions the business as a driving force within the industry, empowering clients to achieve their goals, overcome challenges, and tackle unique circumstances. The revitalised brand identity and messaging highlight the company’s unique edge over competitors, enabling businesses to simply ‘Get. It. Done.’
Featuring a dynamic new logo, visual identity, website, and mission statement, the brand refresh embodies the company’s unwavering commitment to empowering businesses through unique, fast, and flexible funding solutions. Nick Smith, the group managing director, expressed his satisfaction with the new direction: ‘We are thrilled with this new direction. The revitalised brand is much more than just a visual update; it reflects who we are as a business and our ambition for the future.’
Smith added that the company has always been at the forefront of the lending market, claiming a pioneering role in alternative finance. ‘This really takes us to the next level. It also reinforces our commitment to leading the industry. Propaganda has helped us clearly articulate our singular offering and message. We are not just a participant in the industry; we are the driving force.’
Craig Harrold, managing director of Propaganda, commented on the strategic collaboration: ‘It has been fantastic to work with the team to set the strategic direction for the business. In an industry that’s not always known to be decisive and dependable, we saw an opportunity to help them stand out.’
Harrold emphasised that the rebrand effectively communicates the company’s unique offering alongside its decades of banking expertise, positioning it to set the standard for the industry. ‘We’re looking forward to seeing them continue to thrive and grow.’
The rebrand and repositioning mark a significant milestone for the company, reaffirming its leadership in the alternative finance sector and its commitment to innovation and client success.
