An Altrincham-based technology service provider has successfully secured several high-profile clients after revamping its marketing strategy.
The company, with a strong history of over 26 years, has not only signed deals with significant clients but also expanded its workforce substantially.
Securing Prestigious Contracts
The tech firm has signed notable contracts with organisations such as the NHS, Royal Mail, and Ofsted in the UK, and the National Archives in Australia. These significant deals have been a major win for the firm, showcasing its capability to handle large-scale and diverse projects. The new contracts have necessitated an increase in staffing to meet the demands.
The successful acquisition of these clients follows a strategic change in the company’s marketing approach, which has evidently paid off, leading to these lucrative deals.
Workforce Expansion
As a direct result of the new contracts, the firm has created 15 new full-time roles and secured four one-year student work placements. This growth highlights the company’s commitment to not only expanding its workforce but also investing in future talent through student placements.
Additionally, 11 new contractor positions have been established to support the incoming projects. This move ensures that the company can meet the high standards expected by their new clients and deliver on all project requirements.
Awards and Recognition
Last year, the firm received the prestigious Queen’s Award for Innovation, a testament to its excellence and innovative approach in the tech industry.
Additionally, it was honoured with the ICT Excellence Award for Emerging Platforms at the World IT Congress in India, further establishing its position as a leader in the technology sector.
These accolades have not only enhanced the firm’s reputation but also validated its efforts to continually improve and innovate in its service offerings.
Strategic Market Adaptation
Recognising the need to adapt to different markets, the group CEO initiated the development of a new website and marketing strategy catered to both UK and Australian markets.
The company collaborated with the GC Business Growth Hub’s Greater Connected business accelerator to clearly define its scale-up plans and take a more strategic approach to communications.
This collaboration has proved to be beneficial, resulting in increased website traffic and social media engagement, reflecting the effectiveness of the new marketing strategy.
Increase in Digital Engagement
Following the launch of the new website, the company witnessed a significant increase in online engagement. Website traffic to the ‘platforms and solutions’ page rose by 130%, and traffic to the ‘industry capabilities’ page increased by 110%.
The company’s social media channels also experienced notable growth. LinkedIn page views doubled within a month, while tweet impressions on Twitter surged by 190%, and profile visits increased by 34%.
These metrics indicate a successful digital strategy, significantly boosting the firm’s online presence and visibility in the market.
Executive Insights
Richard Jeffery, director of business growth at GC Business Growth Hub, commended the firm’s leadership for recognising the potential for greater success despite an already impressive track record.
He stated, “Informed Solutions’ participation in the Greater Connected programme was pivotal in achieving these recent accomplishments, leading to the signing of multiple new clients.”
Continuous Improvement
The firm’s leadership remains dedicated to continuous improvement and innovation, acknowledging the vital role these elements play in maintaining and enhancing their market position.
In summary, the tech firm’s strategic marketing overhaul and collaboration with growth accelerators have led to securing major clients and considerable workforce expansion.
The recognition and awards further solidify its status as a leader in the tech industry, poised for continued success and growth.