An Altrincham-based digital marketing agency has expanded its service offerings by introducing Conversion Rate Optimisation (CRO). This comes after a successful in-house development programme.
Led by Jade Jordan, the new CRO services aim to provide small businesses with the tools they need to improve their online performance. This strategic addition is expected to benefit not just local businesses but also extend its reach to the US market.
Introduction of CRO to Agency Offering
An agency based in Altrincham has significantly enhanced its digital marketing services by introducing Conversion Rate Optimisation (CRO). This new addition follows a successful pilot programme led by the in-house UX & Conversion Manager, Jade Jordan.
Support for Small Businesses
The agency’s CRO services are designed to provide actionable insights. These insights help in breaking down barriers and preventing lost opportunities for various businesses. It’s a cost-effective solution targeting the core needs of enterprises operating on tight budgets.
Commitment to Quality
Jordan highlighted that CRO has always been an integral part of their UX design. By combining UX and CRO in one team, the agency is able to deliver websites that are both aesthetically pleasing and functional, driving a higher Return on Investment (ROI).
Employee Development and Retention
Toby Dean, the Associate Director of SEO, commented on this aspect, saying, “Like many of our customers, we’re a family-led business. Developing the talent pipeline has a dual benefit; better products for our customers and better opportunities for our hard-working, loyal team members.”
Impact on Clients
By continuously developing new products, the agency fosters an environment of growth and innovation. This ensures they remain competitive while providing clients with top-notch services.
Addition of CRO to the agency’s portfolio marks a significant step in providing comprehensive digital marketing solutions. This move is poised to offer small businesses the high-quality support typically reserved for larger corporations.
With a focus on innovation and employee development, the agency is well-positioned to continue its growth trajectory. The positive client outcomes already observed are a testament to the initiative’s success.
