Regional Screen Scotland has initiated a crowdfunding campaign to secure funds for replacing the existing mobile cinema that serves remote areas of Scotland. The initiative has garnered the support of Alan Cumming.
The current campaign aims to raise £100,000 to construct an 80-seat, air-conditioned film house, capable of being transported by lorry and ferry to regions that lack cinema facilities. This endeavour is framed as essential by Regional Screen Scotland’s Interim Chief Executive Officer, Simon Drysdale, who emphasises the significant patronage during the summer. However, the future of this service remains uncertain, necessitating immediate financial assistance from supporters and major funders, including the Scottish Government.
The aim is to replace a temporary, costly hired machine that is not suitable for all ferry routes, thus leaving out some island communities. Alan Cumming, alongside Collective agency, has sought to elevate the campaign’s visibility, stressing the cultural importance of maintaining the service. The campaign’s narrative is captured in a 60-second film, featuring Cumming, explaining the history and significance of the mobile cinema, complemented by music from Scottish indie-folk band Tide Lines.
Zack Gardner, Senior Copywriter at Collective, underscores the unique experiences offered by the mobile cinema. He states, “First dates, 4th or 14th or 40th birthday parties, the latest blockbuster or just something nice to do on a rainy weekend. Whether for excitement, escapism or both, going to the pictures is always a treat. That’s why I loved Screen Machine from the moment I heard about it. And so did Collective. Any part we could play in making sure this experience can keep being offered to, and accessed by people who live in our country’s most beautiful and remote places was a complete no-brainer. ‘Mon the machine!’”
For nearly three decades, the Screen Machine has delivered cinematic experiences to around 34,000 people across 44 communities, half of which are on islands. The project is lauded for bringing the magic of big screen entertainment to locations otherwise devoid of such opportunities.
This campaign seeks to ensure the continuation of a cherished cultural service that has long provided remote Scottish communities with access to film. The involvement of Alan Cumming and the appeal for public support highlight the importance of preserving this unique mobile cinema.