Site icon Business Manchester

AI Pricing Innovator Gains Substantial £500k Boost

AI Pricing Innovator Gains Substantial 500k Boost

A London-based AI pricing management company has successfully secured a £500,000 seed investment, signalling a new phase of growth.

This substantial funding will enable the company to broaden its team across different sectors, advancing its capabilities to deliver precise pricing optimisation through advanced algorithms and machine learning.

BlackCurve, founded in 2016 by Charles and Philip Huthwaite, has received a significant financial boost from Mercia Fund Managers and esteemed software entrepreneur Nick Kingsbury.

With a focus on leveraging sophisticated pricing algorithms, BlackCurve aims to fine-tune pricing strategies and has already made a mark through its innovative solutions.

Utilising the investment, BlackCurve plans to enhance its core team across sales, software development, and data science.

This expansion is crucial for supporting the firm’s growing clientele and their specific pricing needs, aligning with BlackCurve’s mission to offer affordable and effective price optimisation.

BlackCurve’s technology currently supports over 250,000 pricing suggestions daily.

The system actively manages more than six million products across various clients, including notable names like Ribble Cycles and Cleverboxes.

This demonstrates the firm’s capability to deliver targeted pricing solutions that cater to diverse business requirements.

Philip Huthwaite, CEO, expressed his pride in providing impactful pricing solutions with the support of his father, Charles, the CTO.

He attributes the firm’s success to the hard work and dedication of their top-notch team.

Huthwaite looks forward to adding new talent to the team, which will help in realising BlackCurve’s ambitious growth plans.

Chris Kilroy from Mercia emphasised the fundamental importance of robust pricing management across various industries.

Kilroy is optimistic about BlackCurve’s potential, highlighting the founders’ expertise as a key factor in driving future success.

The investment is seen as a step toward capitalising on emerging market opportunities.

BlackCurve serves a vast array of industries, from retail to media, ensuring that pricing optimisation is accessible to all.

The firm continues to refine its technology to meet the unique demands of each sector it serves.

This broad approach enables them to cater to an expansive client base, enhancing profitability through strategic pricing.

With fresh funds infused, BlackCurve is poised for substantial growth, focusing on expanding its technological offerings and client services.

The company’s forward-thinking approach and strategic investments provide a solid foundation for future innovation in price optimisation.


The recent investment marks a pivotal moment for BlackCurve, setting the stage for impactful innovations in pricing technology.

By reinforcing its team and enhancing its technology, BlackCurve aims to solidify its position as a leader in intelligent pricing solutions.

Exit mobile version