Advertising technology company Bidooh has initiated an initial coin offering (ICO) pre-sale of its cryptocurrency, DOOH Token, aiming to transform the global out-of-home advertising sector.
Previously known as Offer Moments, the Manchester-based company promises to revolutionise the industry with its pioneering facial analysis and digital billboard software platform, which operates on the blockchain. This innovative technology enables advertisers to publish advertisements on specific digital billboards within minutes and provides precise metrics on the audience reach.
Inspired by a scene in the film Minority Report, where a screen changes as the character played by Tom Cruise approaches, Bidooh’s technology aims to bring futuristic advertising capabilities to the present. Co-founder and CEO Abdul Alim stated that the out-of-home advertising industry is long overdue for innovation. He emphasised that Bidooh is presenting the future of digital billboard advertising by offering real-time updates, analysed and verified on the blockchain.
The DOOH Token, which is an ERC20 utility token built on the Ethereum blockchain, is central to this endeavour. Each token is redeemable for ten seconds of advertising space on the Bidooh platform. The company hopes to raise up to $25 million through this token sale to further develop its platform and expedite its rollout.
Alim expressed optimism about the future, welcoming all who share the company’s vision and anticipating further updates on their progress.
Bidooh’s ICO pre-sale represents a significant step towards advancing digital billboard advertising technology, with the potential to reshape the industry landscape.