Henry Engelhardt, co-founder of Admiral, and his wife Diana have invested in the Welsh hospitality group Seren.
This strategic investment through Wright Investments marks a significant milestone for Seren, promising growth and innovation.
Former chief executive and co-founder of Wales’ only FTSE 100 business Admiral, Henry Engelhardt, and his wife Diana, have taken a minority ownership stake in the restaurant and hotel group Seren. The family-run business, led by Neil and Zoe Kedward, owns properties such as the Grove of Narberth in Pembrokeshire and the Penmaenuchaf near Dolgellau.
This strategic investment will help Seren accelerate the refurbishment of Penmaenuchaf Hotel and explore new locations. The Engelhardt’s investment firm, Wrightwood Investments, facilitated this collaboration. Although the exact value of the investment was not disclosed, it is evident that Seren will benefit substantially from this partnership.
The Engelhardts’ equity stake through Wrightwood Investments will provide Seren with resources and strategic guidance. Neil Kedward, Seren’s chief executive, expressed excitement at partnering with the Engelhardts. He emphasised their commitment to showcasing exceptional service and Welsh hospitality.
This investment marks a significant opportunity for Seren. The company can uphold its core values while growing its brand and making a positive impact on local communities.
Henry Engelhardt commented on Seren’s impressive portfolio, highlighting the group’s dedication to promoting Welsh culture and hospitality.
According to Engelhardt, the partnership aims to bring great Welsh experiences to international travellers.
Seren was founded by Neil and Zoe Kedward, who began their venture in 2008 by acquiring the derelict Grove country house.
Over the years, they transformed the property into a thriving business, now managing several successful venues.
Their portfolio includes the Michelin-starred Beach House at Oxwich Bay, the Lan y Mor in Saundersfoot, and the Fernery at the Grove of Narberth.
Among the planned developments, the full refurbishment of the Penmaenuchaf Hotel stands out. With the new investment, Seren can ensure the hotel meets the highest standards.
The collaboration with the Engelhardts is expected to boost Seren’s ability to innovate and expand its footprint across new locations.
The goal is to maintain the distinct sense of place and purpose that has been central to Seren’s success.
Besides their latest stake in Seren, the Engelhardts are also known for their investments in other Welsh enterprises. These include Hydro Industries and Drop Bear Beer.
Such investments demonstrate the Engelhardts’ ongoing commitment to supporting and promoting Welsh businesses.
Neil Kedward’s vision for Seren aligns well with the Engelhardts’ investment philosophy. He believes that this partnership will propel Seren towards a promising future.
The Engelhardts’ investment in Seren highlights their belief in the potential of Welsh hospitality.
Strategic partnerships such as this one pave the way for regional businesses to flourish on a broader scale.
