Reece Douglas, a former star of Waterloo Road, has lauded Tech Manchester’s mentorship scheme as transformative. Since shifting from acting to entrepreneurship, Douglas identifies the program as an essential pillar in his business journey.
Having founded Brand Endorsement, a company that links brands with influencers, Douglas has accelerated his venture through strategic mentorship. Supported by a network of seasoned entrepreneurs, Tech Manchester offers critical guidance for burgeoning digital start-ups.
Reece Douglas, once known for his role on the popular school drama Waterloo Road, has successfully transitioned into the realm of entrepreneurship. During his acting career, Douglas often engaged with brands through his significant social media presence, asking for products in exchange for exposure. Recognising the potential of influencer marketing, he established Brand Endorsement, realising a vision where brands connect more authentically with targeted audiences.
Douglas recalls brands gifting varied products, noting the lack of alignment with his personal brand or audience. This disconnect made him realise the need for a strategic platform to align the right products with suitable influencers.
“The biggest thing in influencer marketing right now is data,” Douglas highlights, underlining the need for metrics to assess campaign success, ensuring that collaborations are authentic and fruitful.
Patricia Keating, leading the Tech Manchester project, also comments on the tangible benefits the mentorship scheme offers startups, praising the energy and results generated by this initiative.
With dynamic mentoring and the expanse of resources available, entrepreneurs like Douglas find themselves well-equipped to navigate the challenges of start-up growth, contributing to a thriving economic landscape.
Tech Manchester’s backing highlights the importance of mentorship in navigating the complexities of digital entrepreneurship.
As brands continue to explore influencer marketing, the emphasis on data and authenticity will be pivotal. The evolved landscape demands a nuanced approach, blending technology with personalisation to create meaningful consumer connections.
Reece Douglas’s journey from actor to entrepreneur underscores the transformative power of mentorship and strategic thinking. The synergy between Tech Manchester’s support and Douglas’s vision for Brand Endorsement exemplifies how targeted guidance can fuel business innovation.