An established accountancy firm has unveiled a bold rebranding effort to better reflect its core values and identity. This comprehensive overhaul aims to present a more authentic image to the public.
A New Look and Vision
Beever and Struthers, a long-standing accountancy firm, has recently introduced its new logo and website. These changes are part of a broader strategy to differentiate from the stereotype of being just another faceless accountancy firm.
The rebranding isn’t merely cosmetic. It represents the firm’s commitment to authenticity and transparency, aiming to showcase their true identity and core values. “At Beever and Struthers, we believe in more than just numbers,” explained Executive partners Maria Hallows and Caroline Monk.
Philosophy of Achieving Better
The firm adopted the ‘achieving better’ philosophy back in 2015 through a previous rebrand. This new look builds upon that foundation.
Executive partners detailed that the rebrand is not about changing what the firm does but about reflecting their internal spirit and commitment to excellence.
It’s a renewal of the firm’s promise to provide both friendly service and expert guidance to its clients.
A Personal Touch
Beever and Struthers emphasize the importance of personal touch in their rebrand.
The firm boasts 16 partners and a staff of over 280 across offices in Manchester, Birmingham, and London.
The new branding aims to highlight the unique personalities and dedication of each team member.
Relocation and Growth
In November 2022, the firm relocated its head office to the One Express Building in Ancoats, Manchester.
This move aligns with their rebranding efforts, providing a fresh start and modern workspace to support their evolving identity.
Crafting a Unique Identity
The revamped logo and user-friendly website are designed to reflect the firm’s unique mindset.
According to the partners, these changes celebrate the qualities that make Beever and Struthers a fantastic place to work.
The rebrand is a commitment to valuing each team member and fostering a thriving work environment.
Celebrating the Team
The rebrand recognises the passion and dedication of Beever and Struthers’ team.
By acknowledging the unique contributions of each team member, the firm aims to cultivate a nurturing and inclusive workplace environment.
This strategy is envisioned to help the firm continue thriving and achieving its goals.
Market Perception and Future Outlook
The rebrand is not just about appearance, it’s a strategic move to enhance market perception and client relationships.
A commitment to excellence and personal service is expected to resonate well with clients and stakeholders.
The firm’s ongoing efforts to reflect authenticity and personal touch are crucial to its future growth and success.
With these initiatives, the firm seeks to carve out a unique space in the competitive accountancy market.
Beever and Struthers’ rebranding marks a significant step in its journey to reflect its true identity.
The firm aims to combine authenticity, personal touch, and expert guidance to set itself apart in the industry.
