Absolute Agency marks a milestone year in 2024, driven by strategic leadership changes and expert hires.
- Gemma Illidge’s rise to Head of Digital epitomises the agency’s commitment to pioneering digital solutions.
- Joining Illidge, Aaron Hargreaves and Sam Austin are set to enhance Absolute’s digital prowess.
- Absolute reports a remarkable 48% surge in digital turnover during 2024.
- Anticipation builds as Absolute gears up to launch Version 7.0 of its renowned CMS, Absolute Control.
In a year defined by growth and innovation, Absolute Agency celebrates exceptional achievements in 2024. The agency’s strategic approach is evidenced by a series of key promotions and hires, underscoring its dedication to enhancing its digital capabilities.
Notably, Gemma Illidge has been appointed as the new Head of Digital. With over a decade of experience, Illidge has played a pivotal role in steering digital strategy and transformation since joining Absolute in 2023. Her promotion is a testament to her adept skills in leading digital operations, where she will continue to drive growth and innovation across a broad client portfolio. “I’m thrilled to be stepping into this role at such an exciting time for Absolute Agency,” Illidge commented. “With the momentum we’ve built this year, it’s an incredible opportunity to push forward with digital innovation and deliver transformative results for our clients.”
Illidge’s expanded team benefits from the addition of two seasoned professionals, each bringing substantial expertise to Absolute’s digital framework. Aaron Hargreaves joins as a UX specialist, leveraging experience with high-profile brands, and will play a crucial role in enhancing user-centric digital experiences. Meanwhile, Sam Austin, a front-end development expert, will bolster the agency’s web development capacity, ensuring seamless integration from UX strategy to full digital delivery.
Underlining the agency’s progressive direction, Absolute has witnessed a significant 48% increase in digital turnover for 2024. Central to this success is the agency’s investment in advancing ‘Absolute Control,’ its proprietary CMS. Since its initial development in 2012, the CMS has evolved markedly, with Version 6.2 currently operational. Anticipation surrounds the upcoming release of Version 7.0 in December 2024, featuring AI-driven tools designed to streamline content generation and website updates, paired with an enhanced data dashboard.
Chris Hodgen, Managing Director of Absolute Agency, expressed confidence in the agency’s trajectory. Acknowledging Illidge’s impact, he noted, “Gemma has been an absolute game changer since joining the team. Her tech-savvy, resourceful, and hard-working approach has been instrumental in shaping our digital offering.” With its robust leadership and innovative strategies, Absolute is poised to continue delivering groundbreaking digital solutions.
Absolute’s strategic appointments and innovative advancements solidify its leading position in the digital landscape.