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Ab Inbev UK struggles with losses despite price hikes on Budweiser, Stella Artois, and Corona – Business Live

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The London-headquartered division has not reported a pre-tax profit since the £40.9 million it achieved in 2020. The company has faced substantial financial losses amid ongoing economic challenges, despite increasing the prices of its popular products.

Ab Inbev’s UK operations have continued to face significant financial difficulties. Despite implementing price hikes on their well-known products, the division has reported substantial pre-tax losses for three consecutive years. In 2021, the company recorded a loss of £6.4 million. This was followed by a considerable increase in losses to £89.5 million in 2022 and a slight improvement yet still significant loss of £72.1 million in 2023.

The recent financial statements filed at Companies House indicate a slight increase in the UK revenue for Ab Inbev. The revenue rose from £1.59 billion to £1.66 billion in 2023. However, this growth in revenue was insufficient to offset the substantial losses incurred by the company.

The statement further mentioned the shifting consumer demand as households managed reduced disposable incomes. Despite some relief from inflationary pressures later in the year, economic uncertainty persisted, necessitating agile supply chain management and strategic pricing adjustments.

While the off-trade sector remained relatively stable, it continued to lag behind pre-pandemic levels. The ongoing challenges in the economic environment contributed to this lack of recovery.

However, despite the drop in revenue, the group’s profit increased from $6.89 billion (£5.14 billion) to $7.59 billion (£5.66 billion). This suggests that while the UK division struggled, the global entity managed to improve its profitability.

Ab Inbev’s efforts towards stabilising its operations through strategic adjustments have yet to yield significant positive outcomes as reflected in the ongoing losses of the UK division.

Agility in supply chain management and strategic pricing remain core to their approach. The board emphasised the necessity of these strategies moving forward.

Persistent economic challenges and inflationary pressures have created a difficult operating environment, leading to substantial pre-tax losses.


The recent financial performance of Ab Inbev’s UK division reflects ongoing economic and industry-specific challenges. Despite strategic efforts and price adjustments, the division has yet to return to profitability since 2020.

The broader group’s performance indicates a mixed outlook, with global profitability improvements contrasting the struggles faced by the UK operations. The ongoing focus on agile management and strategic pricing will be crucial as the company navigates these challenging times.

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