A recent survey has revealed that a quarter of marketing professionals feel unsupported when returning to work after having children. Conducted by a digital marketing agency, the study draws attention to significant gaps in workplace support for new parents.
The findings indicate that 25% of marketing professionals do not feel adequately supported post-parenthood. This lack of support has considerable implications for their career satisfaction and progression.
Survey Findings
A survey carried out by a digital marketing agency based in Leeds has uncovered significant insights regarding the support received by marketing professionals after having children. According to the findings, as many as 25% of these professionals do not feel adequately supported when they return to the workplace after becoming parents. This lack of support has significant implications for their overall job satisfaction and career progression.
The data revealed that almost a quarter of new parents, precisely 23%, expressed feelings of inadequate support upon rejoining the workforce. Furthermore, 62% of these respondents emphasised that feeling supported when returning to work is crucial, particularly when considering new job opportunities or reintegrating into their current roles. These statistics highlight a pressing need for better support structures within the industry.
Impact on Career and Job Satisfaction
The survey’s findings underscore the profound impact that inadequate support can have on the careers and job satisfaction of marketing professionals. Many respondents noted that the absence of comprehensive maternity or paternity processes hindered their confidence and comfort in the workplace post-parenthood. This issue is pivotal, given the dynamic and fast-paced nature of the marketing industry.
In addition, the lack of support affects decision-making for new parents in the marketing sector. They are often compelled to seek new roles or consider leaving the industry altogether. These decisions are not made lightly and reflect a critical need for more robust family-friendly policies.
FlexHub Initiative
In response to these challenges, FlexHub was introduced by a global community of digital specialists and language professionals. This initiative was designed to provide unmatched flexibility and support for professionals from various backgrounds. The programme offers a unique combination of flexible working hours, locations, and tailored support, addressing many of the concerns highlighted in the survey.
FlexHub, launched in October 2023, has attracted significant attention and participation. The initiative allows members to choose their working hours, days, and location without losing their connection to the organisation. This model has proven successful, with 190 new collaborators joining from around the world and 21 local members participating regularly at the Leeds office.
The programme’s success is evident in the number of members transitioning to full-time positions within the organisation. With a dedicated resourcing team, FlexHub has streamlined the application and onboarding process, ensuring that new parents and other members receive the support they need.
Employee Testimonials
Employee feedback has been overwhelmingly positive. Many have praised FlexHub’s ability to balance professional and personal responsibilities, making it easier for them to return to work after having children. The programme’s bespoke task management portal and resource materials have been particularly well-received.
One parent noted, “FlexHub has completely transformed my work experience. The flexibility and support provided have allowed me to focus on my career without compromising my family responsibilities. 😊” This sentiment is echoed by many other members, highlighting the initiative’s success.
The primary and secondary parental leave policies are another key aspect of the programme, offering up to 39 weeks of full pay for primary parents and six weeks for secondary parents. These policies provide much-needed financial stability and assurance during a crucial period for new parents.
Company’s Strategic Plan
The survey results have informed the company’s broader strategic plan, focusing on enhancing work practices for employees at all stages of their careers. The insights gained have been instrumental in shaping policies that promote a more inclusive and supportive work environment.
Charlotte Green, Director at the agency, remarked, “The success of FlexHub and our market-leading family policies exemplify our commitment to excellence and continuous improvement. We strive to create a culture of collaboration, innovation, and diversity, ensuring that all our employees feel supported throughout their careers.”
This strategic approach aligns with the company’s long-term goals of fostering a supportive workplace culture and retaining top talent. By addressing the specific needs of parents returning to work, the company aims to reduce turnover and enhance job satisfaction across the board.
Future Outlook
Looking ahead, the company plans to build on the success of FlexHub and its family-friendly policies. There are ongoing efforts to explore new ways to support employees, particularly those balancing work and family responsibilities.
Emma Carey, head of global resourcing, stated, “We are committed to learning from our experiences and continually improving our support structures. By doing so, we aim to provide an environment where all employees can thrive, regardless of their personal circumstances.”
The company is also looking to expand its FlexHub initiative, with ambitions to reach more professionals globally. This expansion reflects the company’s dedication to promoting flexible working arrangements and supporting diverse talent.
Conclusion
The survey highlights a significant issue within the marketing industry – the lack of support for new parents. The findings underscore the need for comprehensive policies that cater to the unique challenges faced by professionals returning to work after having children.
Initiatives like FlexHub demonstrate that with the right support structures in place, it is possible to create a more inclusive and supportive work environment. By continuing to innovate and address the needs of their employees, companies can foster a culture of excellence and retain top talent.
The survey highlights a significant issue within the marketing industry – the lack of support for new parents. The findings underscore the need for comprehensive policies that cater to the unique challenges faced by professionals returning to work after having children.
Initiatives like FlexHub demonstrate that with the right support structures in place, it is possible to create a more inclusive and supportive work environment. By continuing to innovate and address the needs of their employees, companies can foster a culture of excellence and retain top talent.