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A Missed Opportunity The GP Who Almost Revolutionised Food Delivery

A Missed Opportunity The GP Who Almost Revolutionised Food Delivery

In a surprising revelation, GP Matt Orr shared that he had once envisioned a concept remarkably similar to Just Eat. His insight, conceived alongside his brother, revolved around using technology to streamline food ordering.

Orr’s narrative is a testament to how having a great idea isn’t always enough. Timing, technology, and market readiness play crucial roles in determining the success or failure of business ventures.

Matt Orr, a qualified GP, found himself on the brink of a technological breakthrough with his brother. They conceptualised a platform named Whereisthemenu.co.uk aiming to digitise takeaway menus for easier customer access.

Despite their determination, the technological landscape wasn’t as receptive as it is today. The internet was in its nascent stages, and their idea, though innovative, couldn’t gain the necessary traction among restaurant owners.

Fast forward a decade, the scene changed drastically with the advent of smartphones. Just Eat capitalised on this digital transformation, creating a multibillion-pound empire in the process.

Matt reflects on their early attempt, realising it was a case of being a “man before his time.” The mobile and internet boom created a “perfect storm” for Just Eat’s success.

The impact of technology isn’t limited to food delivery; it has revolutionised numerous aspects of our lives.

Online banking, digital mortgage processing, and e-commerce showcase how technological integration can streamline services and enhance user experience.

The rapid digitalisation seen in urban centers like London, where deliveries or services can happen in real-time, exemplifies this shift.

Despite significant advances, the healthcare sector lags behind in tech adoption. GP appointments remain largely dependent on outdated systems, highlighting an urgent need for modernisation.

Matt Orr acknowledges these challenges and stresses the importance of integrating efficient technology to reduce system burdens and improve patient access to services.

Efforts are underway to propel the NHS into the digital era. Initiatives like offering online consultations aim to replicate the convenience seen in other sectors.

An example is Babylon Health’s collaboration with NHS in London, offering remote consultations to streamline patient care.

Research indicates that age isn’t a significant barrier in adopting digital healthcare services. Many older individuals are comfortable with technology.

However, the NHS faces internal challenges. Data systems remain disparate and disconnected, limiting seamless patient data access across services.

The opportunity lies in bridging these gaps to ensure efficient, connected care, driving the NHS to better meet rising demands.

Matt Orr’s commitment to advancing healthcare technology is steadfast.

He sees the incorporation of digital solutions as essential in addressing NHS’s current and future challenges.


Matt Orr’s story of a missed opportunity underscores the role of timing and infrastructure in technological advancements. Today, he channels his foresight towards modernising healthcare, aiming to make a tangible impact where it is most needed.

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