Clear Channel, a leading Out of Home (OOH) media and infrastructure company in the UK, and The Prince’s Trust, a national charity supporting young people, have launched a new campaign to commemorate their two-decade-long partnership.
The creative execution by The&Partnership is a continuation of the ‘Class of Covid’ campaign, which started in October 2022 and received accolades at the Outdoor Media Awards. This initiative has become crucial for The Prince’s Trust in highlighting the necessity of supporting young people today.
Marking the 20th anniversary, the latest campaign’s new creatives emphasise the enduring significance of this partnership. The campaign will be visible across digital OOH sites, including bus shelters and roadside billboards, until the end of the year. Richard Bon, Managing Director at Clear Channel UK, expressed his pride, stating, ‘The Prince’s Trust has been our longest-standing charity partner. This milestone is especially significant for me personally and for the entire business.’
Bon further noted that their involvement extends beyond media space donations, with employees participating actively over the years. He affirmed the importance of using OOH platforms for positive causes, ‘The latest campaign is merely one of many ways we continue to support the charity’s vital work with young people.’
Lou Duffy, Head of Brand and Marketing Partnerships at The Prince’s Trust, highlighted the transformative power of their collaboration. ‘Over the past 20 years, our powerful partnership enabled us to raise awareness and inspire support to help transform young lives. We’re excited to launch our latest campaign to mark two decades of impactful collaboration and are immensely grateful for Clear Channel’s continued support.’
Since 2004, Clear Channel has supported The Prince’s Trust with pro bono media space valued at an estimated £20 million. The company became a Silver Patron in 2013, with staff engaging in activities such as the Palace to Palace bike ride and the ‘World of Work’ employability scheme.
In 2019, Clear Channel partnered with The Prince’s Trust to launch a new initiative showcasing artworks by emerging artists from the charity on their DOOH screens. This initiative aimed to kickstart the careers of the next generation of entrepreneurs.
Supporting the ‘Class of Covid’ campaign since 2022, Clear Channel has consistently championed the cause. The campaign acknowledges the ‘Class of Covid’ – a generation impacted by COVID-19 lockdowns – celebrating their resilience and urging the public to support young people in building the confidence and skills necessary for work, education, and training. The Prince’s Trust supports tens of thousands of young people annually, with three in four participants moving into work, education, or training.
The 20-year collaboration between Clear Channel and The Prince’s Trust exemplifies a sustained commitment to empowering young people. The latest campaign underscores the ongoing importance of this partnership in providing crucial support and opportunities to the generations affected by recent global challenges.