Connective3’s acquisition of Powerhouse marks a significant expansion in the Northern creative industry.
- The acquisition increases Connective3’s headcount to 130 and forecasts revenue exceeding £11 million.
- Established in 2019, Connective3 has expanded rapidly with offices across Leeds, London, and Manchester.
- Powerhouse, founded in 1999, brings its established brand and creative expertise to the partnership.
- The union aims to leverage combined abilities for superior end-to-end creative campaign offerings.
Connective3, a performance marketing agency established in 2019, has achieved a momentous milestone with its acquisition of Powerhouse, a prominent creative content agency. This strategic move significantly enhances Connective3’s capabilities, aligning with their vision to offer comprehensive services by integrating the creative strengths of Powerhouse, renowned for its innovative content solutions.
This acquisition not only augments Connective3’s operational scale but also elevates its market position, predicting overall revenue to surpass £11 million. Such growth is underpinned by an increased workforce, now numbering 130, and an expanded geographical presence, with offices strategically located in Leeds, London, and Manchester. The expansion reflects the agency’s dedication to cultivating a robust global client network that includes high-profile brands.
Powerhouse, with its roots dating back to 1999 in Leeds, brings to the table a rich legacy of creativity and craftsmanship, promising to integrate seamlessly with Connective3’s existing operations. Despite its integration into a larger entity, Powerhouse will continue to uphold its core values and dedication to high-quality content production. This collaboration will enable the delivery of exceptional creative campaigns that drive success for both existing and new clientele.
The leadership at both agencies has expressed a shared enthusiasm for this new chapter. Tim Grice, CEO of Connective3, emphasised the significance of this acquisition as a celebration of their five-year anniversary, while Neil Adams, CEO of Powerhouse, regards it as a pivotal progression, allowing their team to thrive within the supportive organisational framework of Connective3.
Powerhouse will maintain its operations as an autonomous entity within the Connective3 structure, benefitting from shared resources and capabilities aimed at fostering growth. This acquisition will not only pave the way for increased creativity and collaboration but will also broaden access to a more extensive client base, thus enhancing the prospects for both agencies involved.
Connective3 and Powerhouse’s union symbolises a forward-thinking approach to creative synergy, poised to deliver unparalleled content solutions.
