A leading marketing AI firm has successfully raised £1.7 million in funding.
This investment aims to boost the company’s AI platform, focusing on new AI developments to support B2B marketers.
Company Background and Achievements
Founded in 2013, the firm leverages artificial intelligence to assist high-profile brands in targeting their direct marketing efforts more effectively.
The company’s AI platform analyses successful and unsuccessful marketing attempts, combining this data with its proprietary information to provide clients with tailored marketing recommendations. These insights help sales and marketing teams determine potential clients, the best time to contact them, and suitable communication strategies.
Funding and Utilisation
The recent £1.7 million funding will be channelled into enhancing the AI platform further. The focus will be on creating new AI solutions to address the challenges faced by B2B marketers.
Additionally, the company plans to invest significantly in data science, engineering, and commercial talent to drive innovation and commercial growth.
Leadership and Governance
With the new investment, the company has expanded its board by including Andy Robertson, Martin Brown, and chairman Stuart Dawson.
These additions aim to strengthen the firm’s leadership and governance structures, providing strategic direction for its ambitious growth plans.
Market Potential and Opportunities
The CEO of the firm highlighted the vast market opportunities available as businesses increasingly adopt functional AI solutions.
According to the CEO, applying AI to boost trade can significantly enhance economic growth, positioning the company as a key player in this sector.
Statements from Key Figures
Paul Tselentis, CEO of 24Haymarket, expressed enthusiasm about the investment, noting the firm’s unique approach to improving B2B sales and marketing productivity.
He mentioned that 24Haymarket has been tracking the firm’s progress for two years and is excited to support its next phase of growth.
Future Perspectives and Hiring
The company aims to capitalise on its triple-digit revenue growth by investing in new talent.
With a focus on data science and engineering, the firm is actively hiring to meet its ambitious development goals.
This significant funding boost underscores the growing importance of AI in marketing.
The firm is well-positioned to harness these resources and drive substantial growth in the B2B sector.