Asda has chosen a new agency to lead its social media strategy after a competitive pitch process.
- The supermarket giant has selected Born Social to manage and execute its social media across all brands.
- Born Social will work with Asda’s in-house team on various aspects of social media including content creation and community engagement.
- This decision follows Asda’s recent launch of its new brand identity in May.
- The aim is to highlight Asda’s unique brand personality through engaging social media campaigns.
Asda, the Leeds-based supermarket giant, has appointed Born Social as its new social media agency following a competitive pitch process. The London agency will manage and execute social media strategies across Asda’s entire brand portfolio, including George at Asda.
Working closely with Asda’s in-house team, Born Social will focus on strategy, content creation, community engagement, influencer marketing, and measurement and reporting. This collaboration is expected to enhance how Asda connects with existing and potential customers.
The appointment comes shortly after Asda launched its new brand identity in May. The new social media campaigns are designed to promote Asda’s individuality and highlight its ‘light-hearted, northern, humour and warm’ brand personality, crucial for connecting with their audience.
Annie Stevenson, Senior Director of Social Transformation at Asda, stated, ‘Our social platforms are essential for Asda to communicate our products and services – but critically, to showcase our personality, connect with existing and potential customers, and to understand how they feel about us as a brand.’
A spokesperson for Born Social expressed their enthusiasm, saying, ‘We’re thrilled to announce that we will be leading the social strategy across the Asda brand portfolio. Together, we’ll supercharge Asda’s real-time content, community management, and creator marketing to fuel their social transformation and amplify their unique brand personality.’
Asda’s partnership with Born Social marks a strategic move to enhance its social media presence and connect more effectively with its audience.
