Traditional work get-togethers at the local pub are becoming less common.
British bosses are finding new ways to socialise, adapting to the changing attitudes of younger employees.
Let’s explore how the pub social is evolving.
The Changing Attitudes of Younger Employees
The go-to place for work events has always been the pub. However, younger employees are adopting healthier lifestyles. “Younger employees with healthier lifestyles don’t see it as a rite of passage to go out and get absolutely wasted,” says Emma Morris, director of Embrace HR.
As Generation Z professionals avoid alcohol, companies are rethinking their workplace gatherings. They’re now under pressure to find alternative venues for these events.
A Shift Towards Inclusivity
A report from Rare, a UK graduate recruitment company, suggests law firms should consider non-drinking activities. Options like cooking, painting, and pottery classes are recommended to include Muslim lawyers and others who don’t drink.
HR departments are also keen to avoid the risks linked with drinking. “If you arrange something that ends up with trouble, through drinking or drug-taking, employers can be held liable,” Morris explains.
Closer Scrutiny on Behaviour
Paul Pavli, a hospitality consultant, highlights more scrutiny on behaviour now. Work socials today are more about staying professional.
Data reveals around a fifth of 18 to 24-year-olds now abstain completely from alcohol, according to Drinkaware.
This trend means pubs and venues must adapt. Simon Emeny, CEO of Fuller’s, says, “You can come to our pubs for work events and not drink alcohol.”
Embracing New Activities
Entrepreneurs are cashing in, launching venues with activities like mini-golf and ping pong. Clive Watson of City Pub Company notes, “Employers are looking for more of an experience”.
Richard Harpham of Boom Battle Bar adds, “Activities should appeal to all workers, from accounts to legal teams.” This approach can attract remote employees back to offices.
Saxon Moseley of RSM believes these experiences are more enticing than simple drinks. Going out for an activity can bring people back to the office.
Catering to All Age Groups
There are concerns about inclusivity for older employees. Some venues may seem tailored to younger staff.
Companies are navigating this challenge, as shown by Clays, offering virtual clay pigeon shooting. Their corporate bookings are high, with inclusive menus for all dietary needs.
Tom Snellock of Clays emphasises the diverse appeal. “Seventy percent of our revenue comes from corporate events,” he reports.
Traditional Pubs Adapting
Stonegate, the UK’s largest pub company, is adapting by introducing immersive karaoke. Their new chain, Careless Whisper, aims to modernise the pub experience.
Tim Martin of JD Wetherspoon believes informal socials remain vital. He states, “Formal work events are difficult with modern laws, but casual drinks will stay popular.”
The Future of Work Socials
British bosses are finding new, engaging ways to build team spirit.
Whether this trend will replace traditional pub outings or coexist with them remains to be seen.
British work culture is evolving with more inclusive and engaging social options.
New activities and venues are emerging to meet the diverse needs of the workforce. The future of work socials looks promising.