Gemma Collins’ recent Instagram advertisement for a depression treatment headset has been banned by the Advertising Standards Authority (ASA).
The ad, promoting a device that delivers mild electrical impulses to the brain, was deemed to discourage seeking professional medical advice.
ASA’s Ruling and Concerns
The Advertising Standards Authority (ASA) ruled that Gemma Collins’ advert discouraged seeking professional medical advice. In the video, posted in May 2023, Collins wore a device that delivers mild electrical impulses to the brain’s frontal cortex, which regulates mood.
Claims Made by Gemma Collins
The ASA determined that Collins’ endorsement suggested the device was a favourable alternative to prescribed medication, encouraging viewers to bypass medical supervision.
Lack of Sufficient Warnings
The ASA believed it encouraged people to take their treatment into their own hands, which could be dangerous.
Gemma Collins: A Public Figure
Gemma Collins is well-known for her role in
Another ASA Ruling: Virgin Atlantic
The authority is cracking down on “greenwashing” claims, aiming to ensure companies provide robust evidence of their sustainability claims.
Impact on Advertising Regulations
It serves as a reminder for influencers and companies to ensure their promotions are accurate and not misleading.
The ASA’s decision to ban Gemma Collins’ advert underscores the need for responsible advertising.
Ensuring that promotional content adheres to guidelines protects consumers and maintains trust in advertising.