Audiomob is revolutionising the audio advertising industry within mobile gaming and apps.
- Mobile gaming is becoming one of the leading forms of entertainment globally.
- AI technology is deeply integrated into our daily lives and media consumption.
- Audiomob’s AI-powered solutions enhance ad targeting and creation.
- Ensuring user-targeting accuracy and maintaining privacy are crucial in modern advertising.
Mobile gaming has emerged as one of the most popular forms of entertainment globally, engaging over three billion users. As smartphones have become more prevalent, the line between the digital and real worlds has blurred. This shift has opened up new opportunities for advertisers to reach wider audiences. Audiomob is capitalising on this trend by integrating audio ads into games and apps, providing a novel revenue stream for developers and a unique way for advertisers to connect with consumers.
AI’s role in our daily lives is undeniable, from influencing our shopping habits to aiding digital communication. A staggering 97% of users interact with AI through assistants like Siri. In the realm of mobile gaming, AI is equally impactful. Audiomob leverages AI to enhance game development and marketing strategies, showcasing how technological advancements can reshape traditional practices.
Audiomob’s innovative technology has attracted some of the world’s leading mobile gaming publishers, such as Voodoo, TapNation, and Lockwood Publishing. This collaboration has resulted in consistent triple year-on-year growth for the company, amassing over $20 million in funding and surpassing a $100 million valuation. As Audiomob scales, it continues to develop cutting-edge AI-powered audio ad solutions, aiming to refine targeting and ad creation.
Precise user-targeting is essential for successful advertising campaigns. Audiomob’s engineering team in Abu Dhabi has crafted an advanced AI tech stack designed to improve ad targeting methods. Reports indicate that 28% of listeners believe it is the brand’s responsibility to ensure ad relevance. By analysing over 1,000 contextual data points in real time, Audiomob demonstrates a 92% targeting accuracy, meeting audience expectations and setting new standards in ad suitability.
AI-generated content is becoming more widespread, enabling businesses to stay competitive. Audiomob offers free access to AI voices, allowing clients to transform scripts into fully voiced ads quickly and efficiently. This method not only saves time but also reduces costs, proving advantageous for businesses of all sizes.
Addressing fraud and privacy concerns is critical in today’s advertising landscape. In 2022, a large-scale audio ad fraud scheme was uncovered, costing advertisers up to $1 million monthly. Audiomob stands out as the only in-game audio partner certified by the Interactive Advertising Bureau for Open Measurement SDK compliance. Moreover, its patented audibility technology ensures ads are audible only when the user’s device volume is sufficiently high, providing advertisers with reliable campaign metrics.
Audiomob’s innovative approach is reshaping audio advertising in mobile gaming, setting new industry standards.