Surelock Homes, a locksmith from Hastings, has been named Britain’s Best Small Business Name for 2024. The public’s choice earned them a £2,500 cash prize.
Simply Business, a small business insurer, launched the contest to celebrate witty and humorous business names. With over 2,500 votes, Surelock Homes emerged victorious.
The Contest and Its Purpose
Simply Business initiated the competition to applaud the creativity and originality of small businesses across the UK. Their research showed that a funny name could significantly impact a business’s success, with 51% of consumers preferring businesses with amusing names.
The Selection Process
The competition garnered over 2,500 public votes and was judged with comedian Darren Walsh. Surelock Homes outranked other finalists like Tikka Chance On Me and Prints Charming.
Surelock Homes’ Recognition
Owner Matt Triboulliard shared his excitement: “Winning from such an incredible list of names is an honour. Our unique name has attracted much attention and business.”
Simply Business’s Campaign
Bea Montoya, COO at Simply Business, praised the innovation of SME owners: “This competition highlights the wonderful spirit and humour that small businesses bring to their work daily.”
Public and Expert Praise
Surelock Homes’ victory brings attention to the creative efforts of small business owners. It demonstrates the value of standing out in a crowded market.
Impact on Business
The attention from winning the award has fostered new business opportunities. It underscores the importance of a catchy and clever business name.
Community Response
The Hastings community has shown tremendous support for Surelock Homes. Local recognition has further validated the business’s efforts and creativity.
Conclusion
Their unique name has not only earned them a prestigious title but also strengthened their presence in the community.
Surelock Homes’ win underscores the importance of a catchy name in today’s market. It shows how creativity can lead to recognition and success.
The business will undoubtedly continue to thrive, supported by their unique identity and the community’s admiration.
