Sky Media, the advertising arm of Sky, has unveiled a brand-new initiative named ‘Local Heroes’. This programme is aimed at backing sustainable small and medium-sized enterprises (SMEs) and local businesses.
Building upon the success of the Sky Zero Footprint Fund, ‘Local Heroes’ seeks to extend support to local and regional ventures, encouraging eco-friendly practices through media exposure.
Empowering Local Businesses
The ‘Local Heroes’ initiative is set to award nine businesses from across the UK and the Republic of Ireland. Each winning enterprise will receive £20,000 (€20,000) worth of media value for a TV campaign and up to £2,500 (€2,500) towards ad creation from a local production agency.
Selection Process
Businesses will be chosen through a mix of public voting and regional judging. Any SME, ranging from shops to services, charities, and visitor attractions, can apply for the programme.
Public Voting
The top 10 businesses in each area will advance to the final round, ensuring community involvement in the selection process.
Regional Winners
David Sanderson, Director of AdSmart Local and Development, remarked, “Businesses of all shapes and sizes around the UK are making real change in the fight against climate change.”
Application Timeline
Interested businesses can visit AdSmart from Sky to learn more and apply for the programme.
Sky Media’s Sustainability Commitment
Through initiatives like the Sky Zero Footprint Fund and now ‘Local Heroes’, Sky Media continues to promote eco-conscious practices.
Extended Mission
This fund aimed to help both start-ups and established brands accelerate their sustainable initiatives nationwide.
AdSmart Local’s Role
Thousands of businesses have already benefited from AdSmart’s services, making TV campaigns more accessible.
Final Note
The ‘Local Heroes’ initiative is a significant step in supporting sustainable growth at the local level.
The ‘Local Heroes’ initiative presented by Sky Media is a commendable effort to support SMEs in their quest for sustainability.
By providing media exposure and funding, Sky Media is helping these businesses make a more significant impact on their communities and the environment.