It’s been less than a year since Elon Musk told advertisers to permanently take their business elsewhere. He even encouraged them, saying “Don’t advertise.”
Now, in a surprising twist, Musk’s company, X, has filed a lawsuit in Texas claiming advertisers are illegally boycotting the platform. The lawsuit targets major brands like Unilever and Mars.
The Lawsuit Against Advertisers
Elon Musk’s company X has launched a lawsuit in Texas. The company claims it is the victim of an ‘illegal boycott’ by advertisers. Unilever, Mars, Ørsted, and CVS Health are among the targeted companies. Musk argues that these companies withheld billions in advertising, violating US antitrust laws.
Changing Stances
Interestingly, Musk previously told companies not to advertise on X. He made his stance clear after endorsing an antisemitic tweet. “If someone’s going to try to blackmail me with advertising, go fuck yourself,” Musk said.
Responsibility of Advertisers
Linda Yaccarino, X’s chief executive, argues that no small group should monopolise advertising decisions. She believes companies should not boycott platforms. However, advertisers are profit-seeking businesses. They have the right to choose where they spend their money.
Unilever’s Perspective
Unilever previously experienced issues with ads on Facebook. Their ads appeared next to posts glorifying violence. This led them to prefer platforms that handle content responsibly.
Advertising Trends
Patel clearly stated that Unilever alone controls its ad spending. It’s based on strategic interests, not conspiracies.
The Role of Garm
The House judiciary committee misunderstood Garm’s role. It’s not about restricting where ads are placed.
Falling Revenues Explained
Musk’s company is losing out in the competitive advertising landscape.
The Need for Content Moderation
Free speech absolutists should understand this dynamic.
In conclusion, companies are free to choose where they advertise. Musk’s lawsuit appears more like a distraction from X’s challenges. Advertisers will always prioritise platforms that offer better returns and safety.