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Building a new life: when great business means great care

building a new life when great business means great care business manchester

Arranging care is a daunting task for many families. The journey is often filled with uncertainty and difficult decisions. However, one company stands out for its innovative approach to home care.

SweetTree Home Care Services has redefined care standards. Their unique methodology and commitment to quality have earned them multiple awards, making them a leader in the domiciliary care industry.

The Inspiration Behind the Idea

SweetTree was born from a personal story that continues to shape its mission. Founder Barry Sweetbaum was inspired by Margie, the carer who supported his mother during her illness. Margie went beyond basic care, understanding and addressing specific needs, which fundamentally changed the experience for Barry’s mother.

Barry reflects, ‘Margie didn’t change the outcome – nothing could change the outcome. But she did fundamentally change my mother’s experience throughout the remainder of her life and that is the important thing.’ This experience set the mission to offer the same quality of life for all clients.

Personalised Care Solutions

SweetTree focuses on understanding each client’s individual requirements. By handpicking carers and investing in their training, they build a unique bond of trust that shapes the care plan.

A touch of creativity is also critical. Support workers and care managers often solve complex problems and adapt to new circumstances with out-of-the-box thinking, tailored to each client’s needs.

Quality and Trust

Arranging care is a matter of quality and trust. These elements are not achievable without taking positive risks, driven by passion and empathy.

SweetTree places equal importance on staff personal development and the relationships with clients and their loved ones. This has set new standards in care, making them a benchmark for outstanding service.

Award-Winning Excellence

SweetTree’s excellence has been recognised with two Outstanding ratings from the Care Quality Commission (CQC). This remarkable achievement is held by less than 1% of care companies.

Such recognition reflects the company’s deep-rooted commitment to quality care. They have become a model of what outstanding care should look like.

Future of Home Care

Looking ahead, SweetTree aims to continue its mission of providing exceptional care. They plan to further innovate and adapt, continually improving their services.

Their focus will remain on the individual needs of clients, ensuring that each care plan is bespoke and effective. This forward-thinking approach positions them well for future challenges in the care industry.

A Model for Others

SweetTree’s success offers valuable lessons for other care providers. Their emphasis on quality, trust, and personalised care sets a benchmark.

The company’s comprehensive training and professional development programmes ensure that staff are well-equipped to meet clients’ diverse needs.


SweetTree Home Care Services exemplifies how great business can mean great care. Their commitment to quality, trust, and innovation has redefined care standards.

As they continue to evolve, SweetTree remains a beacon of excellence in the home care industry, offering invaluable lessons for others.

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